On December 23, the highly anticipated social communication award, the Whale V Awards, officially announced the winners of 2023. In this contest of strength, Zhongshun Jierou Paper Co., Ltd. (hereinafter referred to as "Zhongshun Jierou") successfully won the "2023 Influential Officer V" award for its outstanding performance in the field of new operation and social communication. At the same time, the company's chief content officer, Lu Bai, also won the title of "2023 Content Marketing Person of the Year" for his outstanding content marketing strategy.
The Whale V Award, founded by the Whale Platform of the Financial Associated Press, is the first award in China to focus on the field of new ** operations. The award invites professionals from academia, platforms, corporate brands and other fields to serve as judges, and combines the data support of Qingbo Big Data, the largest third-party new data center in China, to conduct a comprehensive and fair selection of participants, aiming to recognize official accounts with outstanding influence in the field of social networking.
According to the reporter's understanding, the award-winning brands include Industrial and Commercial Bank of China, China Securities Construction Investment, China Galaxy, Yu Meijing, Hongxing Erke and Harvest.
According to relevant industry data, in 2023, Shunjierou's achievements in the field of social communication are obvious to all. Its official account has attracted more than 10 million fans on the whole network, and the number of private domain members has also exceeded one million. On mainstream new platforms such as Xiaohongshu, Station B, and Weibo, the number of fans of Zhongshun Jierou ranks among the top in the paper industry. Especially on the Xiaohongshu platform, the company has achieved an astonishing growth of dozens of times, and the total interaction data of notes is extremely eye-catching, fully demonstrating its professional ability and extensive influence in new ** operation and social communication.
In addition to the significant growth in the number of fans, Zhongshun Jierou has also successfully attracted the attention and interaction of a large number of users through innovative marketing strategies and high-quality content output. For example, the company cleverly set up the brand person, and created a series of creative and attractive marketing cases such as "Zibo Paper Delivery" and "Bazong Perfume" through the "Bazong" IP. These strategies not only enhance the brand's popularity and favorability, but also further consolidate Zhongshun Jierou's leading position in the field of social communication.
At the same time, as the chief content officer of Zhongshun Jierou, Lu Bai won the title of "2023 Content Marketing Figure" in this selection. Since joining Zhongshun Jierou, he has successfully created a number of low-cost and high-effect marketing cases with his rich experience and keen insight. The addition of Lv Bai has injected new vitality and creativity into the new operation of Zhongshun Jierou and promoted the rapid development of the company in the field of social communication.
The reporter learned that Zhongshun Jierou will continue to maintain its leading position in the field of social communication in 2024, and actively explore new market opportunities and innovative marketing strategies. According to the plan, Zhongshun Jierou will continue to adhere to the user-centric concept, and win the recognition and love of more consumers by providing high-quality products and services, as well as creative and attractive content output.