Fanxiang has launched a number of joint solutions with HUAWEI CLOUD, providing a new choice for enterprises to go digital. On December 12, the Funxiang & HUAWEI CLOUD Joint Solution Conference was held in Beijing. With the theme of "CRM + Cloud, Enterprises Have One More Choice", CEOs, CIOs, and business leaders from leading enterprises in the industry gave an in-depth discussion on how enterprises can achieve the deep integration of technology and business scenarios in the digital era.
The signing ceremony of the comprehensive cooperation agreement between Fanxiang and HUAWEI CLOUD was >
At this press conference, Fanxiang and HUAWEI CLOUD launched a number of joint solutions to meet the practical needs of enterprises, which attracted wide attention from enterprises. Since the official cooperation between HUAWEI CLOUD and Fanxiang Salesman in 2020, we have formed an in-depth cooperative relationship in terms of products, technologies, and user side, and this conference will also indicate that HUAWEI CLOUD and Fanxiang Salesman will enter an in-depth and comprehensive ecological cooperation, and better help enterprises in their digital transformation and upgrading through the strong cooperation between the two parties.
CRM + Cloud, What's New?
Luo Xu, founder and CEO of Fanxiang, shared his deep insight into the current living environment of Chinese enterprises.
At present, the macro environment at home and abroad is complex and changeable, and uncertainties, risks and challenges are increasing, and Chinese enterprises have developed into a transition period of great changes in the internal and external environment. In particular, the fourth industrial revolution based on computing power, the combination of AI and robots is also triggering a profound social change. 
Luo Xu, founder and CEO of Fanxiang Sales
Luo Xu believes that today is not only an era of increment, but also stock;Not only an era of looking outward, but also an era of looking inward. Therefore, it is also a general trend for enterprises to seek space for value growth from the inside, and to seek greater development from management, efficiency and effectiveness. In this era full of challenges and opportunities, enterprises need to actively respond to market changes and constantly explore new growth pointsUse new technologies to help enterprises transform and transform digitally.
Fun SalesCo., Ltd. and HUAWEI CLOUD have joined hands to provide a new digital option for enterprises facing challenges.
At the meeting, Fanxiang signed a comprehensive cooperation agreement with HUAWEI CLOUD and released the CRM + Cloud joint solution. The solution organically combines Huawei's cloud computing base with Fanxiang Sales-Connected CRM to provide enterprises with digital solutions covering all scenarios of marketing, marketing, and service around "customer-centricity".
Based on the HUAWEI CLOUD base, Fanxiang has built an independent and controllable "CRM + Cloud" integrated application of marketing services and intelligence that meets the requirements of information innovation. In order to better meet the needs of various enterprises for independent and controllable IT systems, Fanxiang has launched two dedicated cloud solutions: dedicated deployment of HUAWEI CLOUD databases and dedicated deployment of applications.
At the same time, in response to the needs of large state-owned enterprises and group enterprises, Fanxiang can provide 1+N group management and control solutions. In addition, the two parties will further cooperate to deepen the value of the industry and jointly launch solutions for the high-tech, retail and manufacturing industries. In terms of AI large models, Fanxiang will also provide intelligent CRM solutions based on the Pangu large model.
Enjoy the sales of customers,Further integration into the HUAWEI CLOUD ecosystem
From the perspective of HUAWEI CLOUD, Fanxiang has jointly launched cloud solutions, which is also a typical example of HUAWEI CLOUD's ecosystem expansion.
Around 2010, Huawei has been involved in cloud-related R&D and market expansion, from virtualization to private cloud, to hybrid cloud and public cloud, and has made great progress in recent years. 
Vice President of HUAWEI CLOUD China & HUAWEI CLOUD.
Tao Zhiqiang, Minister of Ecological Development and Operation, >
Tao Zhiqiang, Vice President of HUAWEI CLOUD China & Director of HUAWEI CLOUD Ecosystem Development & Operations Dept, said that HUAWEI CLOUD is positioned as the black soil and cloud foundation of the intelligent world, and an enabler of industry digitalization. The company will keep its own boundaries, do something and do nothing, and join hands with Fanxiang to launch joint solutions in the field of CRM and enterprise applications, which is to truly solve the specific problems of customers in the development process and create tangible value. Tao Zhiqiang believes that the CRM of Fanxiang can truly improve the efficiency of customers and give wings to the digital transformation of enterprises.
At the beginning of HUAWEI CLOUD's ecosystem development in 2020, the ecosystem at that time was more about resellers or channels. In 2021, HUAWEI CLOUD made a major change and released a new partner system, including one unified identity, two cooperation frameworks (GoCloud and GrowCloud), and six partner roles. For this new system, HUAWEI CLOUD uses "one" to extend an olive branch to partners and advocates the ecological concept of "all in one, one for all".
All in One means that HUAWEI CLOUD simplifies the digital transformation process in an "all-in-a-service" manner, simplifies the complex through technological innovation, and provides customers with cloud services in an easy-to-use mannerOne for All means that HUAWEI CLOUD will continue to explore and innovate technologies to promote the development of the industry with partners and developers, deepen digitalization, and create new value together.
HUAWEI CLOUD and Fanxiang will provide cloud base and PaaS capabilities, and Fanxiang will also provide certain PaaS capabilities, and the two parties will jointly build scenario-based solutions that can solve customers' specific problems.
Industrialization:,Enjoy the difficult but correct way to choose the customer
The industrialization of general SaaS is a thing that many manufacturers are doing, and Fanxiang has chosen a more difficult path to see the direction.
Liu Chen, co-founder & vice president of the business center of Fanxiang Sales, introduced the company's exploration experience in industrialization to Niu Reuters. Liu Chen said frankly that the company has been exploring the direction of the industry over the years, but also faces some challenges. 
Liu Chen, co-founder & vice president of the business center, >
First, the challenge comes from the construction of industry scenarios. Scene construction is the most fundamental thing, and this kind of construction has a certain degree of difficulty for general-purpose products, and the more the requirements are subdivided, the more difficult it is to grasp and heat. For example, to do a local push plan for a first-class industry, in fact, the customer has arrived.
At the third and fourth levels, which subdivisions of the track to be selected, this should continue to refine the scenario and industrialization plan. In the first dimension, it depends on the company's business system, product capabilities, market judgment, etc., which is the first step itself.
Of course, the enterprise that has come to this point will accumulate some historical customers in the past, and it is the most basic thing to do at the beginning to analyze and position these customers to see which are the company's advantageous intervals and channels.
Second, these capabilities are constantly iterative and evolving, and then it comes to marketing. In recent years, Fanxiang customers have also deepened their operations in the entire industry. Positioning the industry, how to reach customers in these industries?It is necessary to use the content of the industry to do it, which is another matter of a whole set of marketing systems. Liu Chen believes that this step is a big step, relatively speaking, it takes a long cycle, and this is something that can only be done by all business systems such as marketing, sales, and ecology.
SaaS manufacturers are talking about industrialization, and only when this matter is really publicized can the industry be done deeply. Liu Chen said that up to now, Fanxiang customers are still on the road, but they may be a few years further than others, and there are still many things and thresholds to cross.
Luo Xu believes that industrialization will become a very special phenomenon in the future of China's SaaS, and the fundamental reason is that China's SaaS has no boundaries and lacks two ecosystems: one is the lack of product ecology in the subdivided field, and the other is the lack of system integration ecology in the subdivided field. Mature foreign SaaS vendors will focus on platform capabilities, public capabilities, openness, and connectivity capabilities, which is a benign and healthy ecosystem. But there are no vertical ISVs or vertical ASI in the Chinese environment.
The core is to select some strategic industries, and after doing some industries thoroughly, cultivate ecology and partners in the process. In other words, the soil is moistened first and pioneered first, and only after such soil can other ISVs and other partners be able to survive. Fanxiang has chosen a difficult but correct path.
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