The Chinese market has always been an important battleground for global smartphone manufacturers. In September, Apple's new iPhone 15 series underperformed in the Chinese market, easily overtaking its old rival Huawei.
The incident also bodes well for Huawei to regain lost ground in the key Chinese market, while Apple may face difficulties in the future. Industry insiders believe that if Apple wants to revive its sales in China, it must adjust its market strategy and accelerate the pace of technological innovation.
Sure enough, in the face of Huawei's strong rise, Apple CEO Tim Cook visited Chengdu again on October 16 to strengthen the Chinese market.
At the same time, what is even more shocking to the outside world is that, according to Taiwan** reports, Huawei is about to launch a new machine equipped with a self-developed 7nm chip Mate 60 Pro. This news has undoubtedly dealt a heavy blow to Apple's Chinese market.
With the rapid growth of China's high-tech enterprises, a new competitive pattern has also been formed. Recently, Huawei has successfully developed its own chip with high performance and low power consumption, which has attracted wide attention in the industry.
As soon as the news came out, it immediately caused an uproar in the industry. Major science and technology ** have reported on this, and a large number of comments believe that this marks a major improvement in Huawei's chip research and development capabilities, as well as a key breakthrough in the field of chips.
Some experts and scholars also spoke highly of it, pointing out that the performance of this new chip is significantly better than that of its peers, and it has higher computing efficiency and security. This also makes Huawei's smartphones and other electronic products expected to further improve performance and battery life.
Given the increasingly competitive smartphone market between Huawei and Apple, Cook's trip is seen as an important move to address Huawei's chip challenge.
According to external analysis, Cook will take measures to increase the research and development of Apple's own chips to ensure Apple's leading position in the chip field. Industry insiders**, Apple will adjust its chip R&D strategy and form a stronger R&D team to maintain the competitiveness of key technologies.
In fact, Chinese and American technology companies are very competitive in cutting-edge technologies such as artificial intelligence and 5G. Chinese companies have emerged in many fields through independent innovation.
At the same time, American tech giants such as Apple and Intel are also increasing R&D investment to maintain their advantage. The competition between the two sides in core technology is believed to dominate the direction of technological development in the coming period.
In the smartphone market, Huawei's sales are growing rapidly and it is expected to soon surpass Apple to become the No. 1 in the domestic market. In response to this situation, Huawei has placed a large number of additional orders to companies related to the ** chain, aiming to ship 60 million to 70 million smartphones in 2024.
In contrast, Apple's iPhone sales in the domestic market have declined in recent years. Industry analysts believe that Huawei's strong return has had a huge impact on the influence that Apple has accumulated over the years.
This is enough to show that the continuous enhancement of the strength of China's science and technology enterprises has caused profound changes in the competitive environment of the technology industry. U.S. and Chinese companies will compete in more areas, helping to drive global technological progress. At the same time, Chinese companies are under pressure to stay ahead. In the future, the development of science and technology requires enterprises from all countries to maintain the spirit of openness and cooperation.
On October 16-17, Apple CEO Tim Cook visited China again. This is his second visit to China this year. Cook visited Chengdu, the capital of Sichuan Province, and Ya'an, visited Apple stores and game studios, and announced a donation of 25 million yuan to the China Rural Development Association.
This trip shows that in the complex international economic and trade environment, Apple still attaches great importance to the Chinese market.
According to reports, on the evening of October 16, Cook personally came to Apple's exhibition game "Honor of Kings" in Taikoo Li, Chengdu, and expressed his love for the city of Chengdu on Weibo. 。Chengdu Taikoo Li is very popular tonight!I am very much looking forward to meeting the developers in Chengdu. Cook wrote.
The next day, he went to a primary school on the outskirts of Ya'an to visit the students who were programming drones using iPads and had a friendly exchange with them.
This is not Cook's first visit to Chengdu. As early as 2012, Cook came to Chengdu to visit the Foxconn factory. In 2016, he went to Chengdu to visit game developers and entrepreneurs. For Cook, Chengdu is not only an important central city for the rise of western China, but also a gathering place for many outstanding innovation teams.
The reporter noted that Cook's trip was related to Apple's iPhone sales in China.
At the end of September, sales of the iPhone 15 series in the Chinese market fell by 45%。The Mate 60 Pro phone launched by old rival Huawei is surprisingly popular, and it is expected to sell between 5 and 6 million units this year. Industry analysts said that the Chinese market has increasingly become Apple's weakness, and Cook hopes to boost the confidence of Chinese consumers through this trip.
Apple executives have previously said that the Chinese market will be a significant driver of the iPhone 15 series. But the actual sales figures seem to have taken a toll on Apple.
However, Cook did not show much disappointment with the comments from the outside world. He believes that the latest series of iPhones still has great potential in the Chinese market. "We have full confidence in the Chinese market and believe that consumers will love our innovative products. Cook said.
China has always been Apple's most important market. It is not only an important consumer market, but also the core chain base.
This year also happens to be Apple's 30th year of operation in China. Cook's choice to visit China at this time is undoubtedly in the hope that Apple will establish a closer relationship with the Chinese market.
In addition, about 90% of Apple's products are assembled in China, which has a close relationship with the local ** chain. Although Apple has accelerated the development of ** chains in India and other places in recent years, the Chinese market still plays an important role. In fiscal year 2022, Greater China contributed 1,575$800 million in revenue, accounting for nearly 20%.
It can be seen that in the complex international situation, the Chinese market is more important for Apple.
Cook's visit not only shows Apple's friendly gesture towards China, but also hopes to take the opportunity to increase the willingness of Chinese consumers to buy. Looking ahead, Apple still needs to rely on technological innovation to improve product competitiveness in order to reverse the decline of the Chinese market and shoulder the burden of growth. Cook said that Apple will continue to increase investment in China and carry out in-depth cooperation with Chinese developers and entrepreneurs.
Conclusion: Competition promotes innovation, but excessive competition may lead to a vicious circle, which is not conducive to the healthy development of the entire industry. China and the United States should strengthen cooperation in the field of science and technology to prevent science and technology from being used in politics.
Technological innovation should benefit humanity, not become a new battlefield. Can we find a balance in the competition so that technology can truly benefit society?This will require the joint efforts of all parties.