“3."5 points restaurant" caused netizens to reflect: where is the authenticity of the online score?Recently, a discussion about the authenticity of high-scoring restaurants has spread on the Internet.
Young people have expressed that they are no longer looking after high-scoring restaurants, and turned to support low-scoring restaurants, which caused a heated discussion on social **.
Behind this phenomenon is the questioning of the rating mechanism of review apps, as well as the means adopted by merchants to brush praise in order to cater to this mechanism.
with"It's better to believe in your tongue than in the score".More and more young people are beginning to doubt the authenticity of high-scoring restaurants.
On social **, netizens have shared that they "stepped on thunder" in high-scoring restaurants, only 3A low score of 5 is an unexpectedly delicious experience.
Behind this phenomenonIt reflects the problems of score irrigation and distortion of praise rate in review apps
E-commerce fraud "grass economy".
The latest data shows that many high-scoring restaurants don't have ratings based solely on authentic customer reviews.
Among them,More than 60% of restaurants use "off-board tricks" such as giving away dishes and offering discounts to brush up inflated reviews；This has led consumers to question the ratings of high-scoring restaurants and start to pursue a more authentic dining experience.
In order to cater to this scoring mechanism, merchants have adopted various means to brush up the rating.
From giving away free juice to offering deals and "Praise Reviews" signs on their seats, these efforts have led to high marks for even the most modest restaurants.
There has been an investigation that has found,More than half of the merchants adopt the method of "writing a good review and giving gifts".Among them, more than 20% of the merchants adopt direct delivery, preferential treatment and other substantial benefit inducements.
This phenomenon not only disrupts the market competition order, but also makes consumers worry about the authenticity of the reviews.
Why do businesses choose to brush praise?This is related to the reality that the score on ** is deeply tied to customer traffic.
The merchant thinks:By brushing praise, you can directly increase the popularity and praise rate of the Internet, so as to attract more customers
Although this practice has promoted market competition, it has also reduced the authenticity of evaluations.
In the past year, merchants have caused chaos in market competition by brushing positive reviews.
Nearly 60% of merchants saidGetting high marks on review apps has had a positive impact on their business, so choosing to brush up on praise has become their more "cost-effective" choice.
The E-Commerce Law has clear provisions on the behavior of merchants to praise themThat is, e-commerce operators must not conduct false or misleading commercial promotions by means such as fictitious transactions or fabricated user reviews
Electronic Commerce Law.
However, there are still some difficulties in implementing this provision.
The survey showedLess than 30% of merchants are held legally responsible for brushing good reviews, most of which received only minor penalties.
This shows that the E-Commerce Law still needs to be strengthened in maintaining market order.
In order to solve the phenomenon of positive reviews, both relevant platforms and users need to take active measures.
In terms of platforms, it can promptly discover the behavior of swiping positive reviews through methods such as post-consumer surveys and smooth reporting channels, and take measures to reduce false reviews.
Ele.me defaults to praise reviews.
The study found that user reporting has become the main way to discover the behavior of swiping praise, accounting for as much as 70%.
By introducing more flexible algorithms and real-time monitoring methods, the platform can better restrain the behavior of merchants and squeeze out the "moisture" of scoring.
In this debate about the authenticity of online ratings, we see the consumer's pursuit of an authentic dining experience, as well as the way businesses are using to meet the market's competitive approach.
The provisions of the E-Commerce Law provide direction for this, but the implementation still needs to be strengthened.
Both the platform and the user have a responsibility to maintain an authentic and credible review ecosystem through cooperation.
Only when the review mechanism returns to the real and the merchants return to their original duties of "cooking food well" can we usher in a healthier and more prosperous catering market.
Description:
The content is written by the author: Eleven, the original was first published on the representative of the *** operation section 11, **on the Internet, if infringement, please delete it, the content is prohibited in any form without the permission of the author**. 100 help plan