Yingjia Tribute Liquor, known as the "second master of Hui Liquor", is trying to narrow the gap with Gujing Tribute Liquor, the "boss of Hui Liquor". According to its third quarter report for 2023, the total revenue in the first three quarters was 480.4 billion yuan, a year-on-year increase of 2342%, net profit 165.5 billion yuan, an increase of 3757%。Among them, the single-quarter revenue was 166.1 billion yuan, an increase of 2189% with a profit of 59.1 billion yuan, an increase of 3948%。
Yingjiagongjiu's performance trend "exceeded expectations", and there are multiple factors behind this. The company's reform of the layout and marketing channels of mid-to-high-end products has achieved remarkable results. For example, it has launched mid-to-high-end main products such as the cave series, and has reformed its marketing channels in response to the aging of its marketing channels. In addition, the competitive landscape of the liquor industry has also changed. In the past, the competition in the Anhui liquor market was mainly concentrated among local enterprises, but with the entry of foreign famous liquor brands, the competitive pressure has gradually increased.
There are also many challenges in driving tribute wine. On the one hand, competitors such as Kouzijiao are also accelerating. On the other hand, the sales model of the Huijiu market is changing, and consumers have more channels to obtain information from acquaintances and various circles of information sharing and experience sharing. Therefore, Yingjiagongjiu needs to continue to optimize its marketing strategy to meet these challenges.
Yingjiagongjiu's performance growth momentum is strong, but it still needs to continue to innovate and adjust its strategy to maintain its leading position in the Huijiu market.