With the rapid development of technology and the continuous evolution of consumer behavior, the retail industry is undergoing an unprecedented transformation. Just-in-time retail, a new business model centered on meeting the immediate needs of consumers, is rapidly emerging. Live e-commerce, as an innovative sales method, has also injected a strong impetus into the development of instant retail. The combination of these two forces is becoming an unstoppable hurricane that is reshaping the future of retail.
Instant retail, to put it simply, is a business model that perfectly combines online shopping and offline instant delivery services through Internet technology. This model focuses on meeting the immediate needs of consumers, and uses advanced technologies such as big data and artificial intelligence to achieve rapid response, accurate matching and efficient distribution. After ten years of hard work, with the hard work of tens of millions of food delivery riders, instant retail has achieved remarkable results and fulfilled the promise of hourly delivery.
Today, well-known retailers such as Yonghui Supermarket, Walmart, RT-Mart, and Metro have joined the ranks of instant retail, cooperating with e-commerce platforms to launch services such as "Douyin Hour". This not only greatly facilitates consumers and meets their needs for shopping convenience and timeliness, but also brings new growth points for retailers. According to **, with the continuous expansion of the scale, the market size of "hour" has basically become a foregone conclusion of exceeding 100 billion.
The combination of brick-and-mortar retail and e-commerce is becoming an irreversible trend. This model breaks through the geographical restrictions of traditional e-commerce, realizes the integration of online and offline omni-channels, and provides consumers with a richer and more convenient shopping experience. Brick-and-mortar retailers have also taken this opportunity to reposition themselves and find new development opportunities against the traditional e-commerce model.
In this era of change, traditional e-commerce platforms such as JD.com, Tmall, Pinduoduo, etc. are not far behind, and have taken the initiative to embrace physical retailers and carry out a new model of win-win cooperation. They know that they can only succeed in this revolution if they work closely with brick-and-mortar retailers.
The next decade will be a decade of deep integration of physical retail and e-commerce. With the continuous innovation of technology and the continuous upgrading of consumer demand, the combination of instant retail and live e-commerce will become closer and become the mainstream business model. For traditional e-commerce platforms, if they can't keep up with the pace of the times and adjust their strategic layout in time, then they are likely to be eliminated by this change.
To sum up, the combination of instant retail and live e-commerce is a disruptive innovation. It not only changes the shopping habits of consumers and reshapes the retail landscape, but also brings huge commercial value to the whole society. In this era, both brick-and-mortar retailers and e-commerce platforms need to continue to innovate and actively embrace change in order to remain invincible in the fierce competition.