Well known brands ran away, and many people suffered heavy losses!

Mondo Fashionable Updated on 2024-01-29

In the morning, he was still collecting money, and in the afternoon, he closed the store and ran away. Recently, Nanfang *** reported that the well-known yoga and fitness chain brand Ruita Yoga Store in Foshan, Guangdong Province suddenly closed all its stores.

Many members said that they thought that the chain store was reliable, and there were tens of thousands of membership fees in it.

Some people also said that they were still in the morning, and they only recharged in the morning, and they ran away and closed the door in the afternoon, which is really unguardable. There are also yoga teachers who said in the group that their wages are in arrears. The relevant person in charge of Ruita Fitness Company said that the company did encounter operational difficulties, but there was no running away. Foshan Ruita Fitness*** was established in 2017 and is currently identified as an abnormal operation. The company's main business scope is fitness services, and the legal representative is Nie Jiaofu. Yoga fitness is not the only one that runs Rita Fitness.

On February 26 this year, Rao Qiuyu, the owner of the well-known yoga chain organization Fanyin Yoga, responded to the revelation of salary arrears and ran away through WeChat, Rao Qiuyu said that he was currently in debt of hundreds of millions and would work hard to repay the debt, and announced that Fanyin Yoga would be closed for rectification. Previously, Beijing, Hangzhou, Tianjin and other places have exposed problems such as the suspension of classes in Sanskrit Yoga, the inability to refund, and the arrears of teachers' salaries. Many members said that the balance in the card was still around 10,000 yuan. The gym ran away and was once ** by CCTV.

Why are yoga and fitness shops the hardest hit area?1. Low entry threshold.

With such a big gym, how can the investment be 1.8 million, it is impossible to say that yellow is yellow. "A lot of consumers generally think so. In fact, the threshold for gyms is not that high. The registered capital of many fitness services is very low, some of which are only 100,000 yuan, and some of which are only 50,000 yuan.

Even so, the registered capital does not need to be paid in advance, because according to the new "Company Law", the registered capital has been changed from the paid-in registration system to the subscription registration system, and the capital contribution needs to be paid in full within two years from the date of establishment of the company, but now it has become a matter for the shareholders to independently agree on the amount, method and time limit of the subscribed capital contribution, which can be recorded in the articles of association. In addition, the company does not need to submit a capital verification report when registering. Rent a business space, apply for a business license, find an equipment dealer, and such a gym will be set up. 2. The market demand is large.

Nowadays, young people have higher and higher requirements for appearance and figure, coupled with people's recognition of the concept of sports and health, fitness has become the best choice for many urban white-collar workers.

Running and climbing by yourself are also fitness, but the average person is not strong in self-discipline and has no supervision, and may also think that the gym has special coaches and equipment, which is more professional. According to incomplete statistics, the number of people holding fitness cards was as high as 17.42 million in 2018, with a steady annual growth rate. 3. The form of prepaid card is convenient for making money to apply for a card + selling classes is the main income of the gym**. In other words, recharge money first, and then consume, which is the most direct reason why gyms are easy to run. Some gym venues have not yet been renovated, so they have begun to sell them hype, distribute flyers, and apply for membership cards with various discounts. At the beginning, the gym had no other expenses except for the remuneration of the salesman who handed out the flyers, and the annual membership card was often thousands, and once the number of people accumulated, it was a lot of money. Some people can't stand the ** and run away directly with the money. 4. Crazy sales, low-price discounts "Swimming Fitness......"Whether it is a commercial area or a residential area, in addition to real estate agents, there is always an endless stream of salespeople for gyms.

Their "dedication" and enthusiasm for their work are unmatched.

Whether passers-by accept it or not, and whether it has been sold before or not, as long as the age is right, they will sell like crazy.

If there is really a need for fitness, or if they can't stand their stalking, someone will apply for an annual card, and in the end, the card is still there, and the gym is gone.

The market space is huge, and it is illegal and criminal to run away with money after all, is it not good to make money legally?Why is the gym not operating informally?

Although the gym has a low entry barrier, the initial investment is large.

Due to the high requirements of hardware facilities, the gym needs a relatively large store area, and the cost of renovation and renovation is also relatively high. Except for a small number of people who planned to run away from the beginning, a large number of them initially wanted to run a formal business. If you can't absorb enough members, it's easy to break the funds, and finally running away becomes the norm, and because of the low entry threshold, more and more people are entering the gym field. In 2010, Beijing had only 529 large gym chains. In 2019, that number was 1,462, not counting fitness studios and other small gyms. The more people participate, the harder it is to earn money. In 2009, the annual card of the gym was about 10,000, and ten years later, the price of goods, rent, equipment, and coach salaries were all up, but the annual card was only about 2,000. A gym of about 1,000 square meters, including rent, equipment and wages, costs nearly one million. The gym can accommodate up to 200-300 people at a time, and the annual fee of 2,000 yuan for a fitness card is completely beyond its means.

The only way to go to the gym is to pull members like crazy and then bet you don't go to the gym.

Under normal circumstances, the gym is "if you don't discount you die, if you discount you wait for death".

The entire industry is very unprofitable, and many companies eventually began to make bad decisions, take risks, close their stores and run away, and embark on the road of breaking the law and committing crimes.

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