Revealing the secret of foreign trade strategy: business opportunities, order conversion, customer follow-up must know
The competition in the foreign trade market is becoming increasingly fierce, and the problem of product homogeneity is prominent. Product advantage is often not an absolute factor in winning orders. Therefore, in addition to focusing on product quality, we also need to pay attention to the details of service, capture business opportunities, improve order conversion rate, and how to effectively develop and follow up with customers.
1. Improve the conversion rate of the first order: fast, accurate and ruthless
1.Establish effective communication quickly.
When a new customer initiates an inquiry or enquiries via TM, a quick response is crucial. Responding to customers in a timely manner is key to getting orders.
Quickly establish effective communication by replying to customer inquiries on the platform;
Use social networks such as LinkedIn to Google to understand a customer's background and interests, and develop a communication strategy
Maintain constant contact with customers for effective development and follow-up.
2.Accurately judge customer needs and grasp the motivation for purchasing.
Understanding the core needs of customers and judging their purchasing motivation is the key to improving the conversion rate of the first order.
Use platforms such as Google and LinkedIn to obtain customer information and determine their identity and background
Conduct a detailed analysis of the customer's purchased goods to understand the product usage scenarios, parameters, etc.;
Dig into the customer's core needs and understand their concerns and expectations during the consultation process.
3.Take the initiative to promote and force orders in a timely manner.
Adopt a ruthless strategy and take the initiative to promote the transaction of orders. In the communication with customers, timely order is forced to remind customers of the best time to purchase, so as to promote the rapid completion of orders.
Take the initiative to send PI to assist customers in making purchase plans;
Develop a reasonable strategy to remind customers to seize the current procurement opportunities;
Use peer procurement and evaluation feedback to show the strength of the store and increase the trust of customers
Solve customers' problems and provide professional solutions.
Second, customers follow up to achieve continuous repurchase
After completing the conversion of new customers, how to follow up with customers and promote customers to achieve continuous repurchase is a crucial part of foreign trade business.
1.Customer inventory and categorization.
Categorize customers, manage them hierarchically, clarify target customers, and maintain them in a more targeted manner. Through customer inventory, understand customer needs and procurement, and provide strong support for follow-up.
According to the existing classification system, the customer ABC is stratified and the target customer is focused
Record the details of each follow-up and establish customer files to facilitate follow-up analysis
Predict the customer's repurchase time in advance and formulate a corresponding follow-up plan.
2.Analyze opportunities to drive repeat purchases.
By analyzing customer needs and purchasing behaviors, we can find opportunities to motivate customers to repurchase. Understand customers' buying habits and interests, and drive repeat purchase behaviors in a targeted manner.
Recommend ** products, give certain discounts, and stimulate customer interest;
According to the customer's purchase category, recommend related products and expand sales opportunities;
Provide flexible payment methods and availability support to increase customer satisfaction.
3.Develop a reasonable repurchase plan.
Develop a flexible and reasonable repurchase plan to attract customers to repurchase by increasing the number of orders. This includes **discounts, upstream and downstream combinations**, after-sales service gifts, etc.
Provide a discount on the total price for the increase in order volume;
Launch a combination of upstream and downstream products** to stimulate customer interest in purchasing;
Free after-sales service to improve customer satisfaction.
Summary:
In the foreign trade market, seizing business opportunities, improving order conversion rates, and effective customer follow-up are the keys to success. By quickly responding to customers, accurately judging customer needs, and ruthlessly promoting forced orders, the conversion rate of the first order can be improved. In terms of customer follow-up, through customer inventory and classification, analyze opportunity points, formulate a reasonable repurchase plan, and achieve continuous repurchase of customers. This series of operations will help to stand out in the fierce foreign trade competition and achieve a larger market share.