Zara Home, as a world-renowned home fashion brand, has conquered countless people who pursue a comfortable life with its exquisite home furnishing products and unique design style. In order to further expand the brand's influence and attract more young consumers, Zara Home decided to adopt an overseas influencer marketing strategy to interact with global consumers in a lively and interesting way. Now, let's explore their strategies together and the remarkable results they have achieved.
Zara Home's overseas influencer marketing strategy focuses on establishing emotional resonance with young consumers, using the influence of influencers and home furnishing trend expressions to convey the brand's home fashion concept. They chose to work with a group of influencers with extensive influence in the fields of interior design, home décor and lifestyle, through carefully curated activities and content to integrate Zara Home into the home life and unique style of young people.
Zara Home has selected influencers from multiple fields to ensure that different consumer groups are covered. Here are a few well-known influencers and their follower data:
1.emily henderson (@em_henderson)
Field: Interior designer, blogger, writer.
Followers: Over 1 million.
2.liz marie galvan (@lizmariegalvan)
Field: Home décor blogger, writer.
Followers: Over 1 million.
3.justina blakeney (@justinablakeney)
Field: Interior designer, blogger, writer.
Followers: Over 1 million.
These influencers have a wide reach and high profile in their respective fields, and their partnership with Zara Home will help expand the brand's awareness and attract more consumers.
By partnering with influencers, Zara Home aims to achieve the following:
Increase brand awareness: With the influence of influencers and a large fan base, Zara Home will be introduced to more consumers and strengthen brand awareness.
Convey home fashion: Through the creative expression of Internet celebrities, the home fashion concept and unique design of Zara Home will be delivered to global consumers, so that they can feel the comfort and fashion of home life.
Stimulate the desire to buy: Through the influence and fashion leadership of Internet celebrities, stimulate young consumers' desire to buy Zara Home products, and promote sales growth and market share increase.
In order to achieve the best publicity results, Zara Home chose Instagram and Pinterest as the main publicity channels.
Instagram is one of the world's most popular visual social platforms, offering a showcase for home décor, interior design inspiration and fashion styling.
Great platform. Pinterest, with its targeted search and collection features, has become the first choice for many people looking for home inspiration and fashion trends.
By partnering with influencers to showcase Zara Home's sophisticated products, unique designs, and fashion combinations on both platforms, Zara Home was able to quickly attract attention and connect with consumers around the world.
Through the overseas influencer marketing strategy, ZAR Home has achieved remarkable results, closely combining the brand image with home fashion.
Collaborations with well-known influencers have allowed the brand to get a full range of expertise in interior design, home décor and lifestyle, according to Emily Henderson
Influencers like Liz Marie Galvan and Justina Blakeney both have more than 1 million followers, which has greatly expanded the reach and popularity of the brand.
By partnering with influencers, Zara Home achieved multiple goals: to increase brand awareness, convey the concept of home fashion, and achieve an increase in market share. Instagram and Pinterest, two popular overseas social platforms, were chosen as the main promotional channels, making full use of their visual characteristics and the activity of young users.
Founded in 2018, Yingma Media is a comprehensive overseas marketing planning company integrating film and television production, advertising planning, marketing, RP and Internet celebrity brokerage. The company is headquartered in Guangzhou Wanbo CBD, a veteran overseas MCN agency and overseas KOL promotion agency, which consists of multiple functional departments such as production department, planning department, promotion department, and celebrity marketing department.
Overseas influencer marketing