Brand exhibition hall design and planning: a visual feast that interprets the spirit of the brand.
The brand exhibition hall is a place to display the company's brand culture and product characteristics, and presents a real and powerful brand image to the audience through innovative display methods and unique space design. This article will design and plan the brand exhibition hall to help you create an engaging and impressive brand display space.
1. Brand positioning and theme.
The design and planning of the brand showroom should be closely centered on the core values and positioning of the brand. It starts with identifying your brand's target audience, and then identifying a distinct theme to convey your brand's core message. The theme can revolve around the brand's historical evolution, product features, innovative ideas, etc., to attract the audience's attention and interest.
2. Spatial layout and display methods.
1.Layout planning: The layout of the exhibition hall should be reasonably partitioned, and the exhibition areas with different functions should be set up according to different product types and display needs. It can include product display area, history review area, technology application area, etc., so that the entire exhibition hall presents an organic structure and streamlined visiting path.
2.Exhibit display: The exhibits in the exhibition hall should be exciting, and designers can use creative display methods, such as model presentation, interactive touch screen, etc., to display products to the audience in a unique and vivid form. At the same time, we should also pay attention to the storytelling of the product, and let the audience better understand the characteristics of the product and the story behind it through the best explanation.
3.Space atmosphere: The decoration and lighting design of the exhibition hall should echo the brand image and create a unique space atmosphere. Appropriate color combinations, lighting and sound design can be used to create a comfortable, warm or advanced, high-tech atmosphere that is in line with the brand's characteristics.
3. Interactive experience and sense of participation.
1.Interactive facilities: Set up some interactive experience facilities in the brand exhibition hall so that the audience can participate in it and enhance their sense of experience of the brand. For example, you can set up a virtual reality experience area, a small area to try out products, interactive games, etc., so that the audience can feel the value and characteristics of the brand in an all-round way.
2.Visiting route design: In order to guide the audience to visit in an orderly manner, a guided tour route can be designed. By setting up signs, ground signs, guide maps, etc., it helps the audience better understand the development process and product characteristics of the brand.
Ming'an (Guangzhou) Corporate Image Planning Co., Ltd. is a comprehensive enterprise specializing in party and government organs at all levels, over the years in rural revitalization, old village renovation, theme parks, exhibition halls, exhibition halls, village history museums, party history museums and other fields to win customer recognition, the undertaking and completion of all kinds of large, medium and small projects have been well received by the owners!We have a wealth of real cases for reference, if you want to know more, please search for "Mingan Design" in "Bing Search", and you can see our official website on the homepage.
Fourth, brand culture transmission and cooperation and exchange.
1.Brand culture display: The brand exhibition hall is also a window to display the brand culture of the enterprise. Through multi-display, audio, etc., the company's values, cultural concepts, social responsibilities, etc., can be displayed, so that the audience has a deeper understanding and feeling of the brand.
2.Cooperation and exchange: The brand exhibition hall can also become a platform for enterprises to communicate and cooperate face-to-face with customers and partners. A special negotiation area can be set up to facilitate communication and negotiation with visitors, and promote business cooperation and information sharing.