In the 90s, she was much more well-known than all movie stars. A cook who eats by hand, but she has successfully made the people of the whole country remember her face. She is the national goddess, the founder of Lao Gan Ma - Tao Huabi.
Who would have thought that the female entrepreneur who built the hot sauce empire in the future would be a single mother who almost never went to school and her husband died early? In order to pull her two eldest sons, she could only go to the city to make a living. Due to his lack of literacy, he repeatedly hit a wall on the road to finding a job.
The history of the development of the hot sauce empire.
In desperation, she set up a stall on the street and began to sell snacks such as cold noodles and cold skin. At first, she was just helpless to make a living, but she didn't expect the business to become more and more prosperous day by day. Residents in the neighborhood knew about this woman, and the small stalls were often full, and there was no place to sit when they came late.
However, what is even stranger is that she finds that many diners are actually coming for the hot sauce she has concocted. Even after hearing that today's hot sauce had run out, he turned around and left. Over time, Tao Huabi made a bold decision to find someone to partner in opening a factory specializing in hot sauce!
However, things could not be smooth sailing, and after she worked hard to open the factory, she did not usher in the expected orders, but faced unsalable. However, at this time, Tao Huabi was still very confident in her craftsmanship, and she decided to go out of the factory and take the initiative to sell at home.
She dragged a large bag of chili sauce out of the door, no matter what kind of state-run cafeteria or street food bar. She sells it whenever she meets people, and even enthusiastically lets everyone try it. Over time, her fame has become more and more famous, and many units have directly called ** to make reservations.
After becoming famous, she also decided to build her own brand. She remembers that when she was setting up a stall, she often had familiar young diners calling her godmother. As a result, the Lao Gan Ma brand was born, and even gradually went out of Guizhou and became a table necessity for many Chinese families.
You must know that in that era, everyone was relatively conservative, and even men were easily afraid to go to the sea to do business. Why is this skinny woman so powerful? What kind of early life did she have?
Speaking of Guizhou, there are two bottles that are the most well-known. One is Moutai's wine bottle, and the other is Lao Gan Ma's glass bottle. However, compared with the long-established Moutai, the birth of the Lao Gan Ma brand is even more ill-fated, a 37-year-old widow founded a hot sauce empire by mistake, and even became a "national hot mother". What are the little-known stories about her?
In 1947, Tao Huabi was born in a poor family in Guizhou. Due to the large number of sisters in her family, she received little attention from her parents or even had the opportunity to receive an education. Since she was a child, she has become the "cooking soldier" of the whole family, and she has taken on the responsibility of cooking early.
Due to her location in a spice province and her many years of cooking experience, Tao Huabi quickly became familiar with all kinds of spices, and her meals were appreciated by the whole family. However, she didn't know at this time that she was about to face the first major turning point in her life.
After being introduced, the young Tao Huabi met her future husband, and the two soon got married. After that, she moved to Guiyang with her husband and soon gave birth to two sons. Seeing that the days were getting more and more prosperous, her husband suffered from lung disease. At that time, the whole family lived on her husband's salary of 30 yuan a month, but now she suddenly fell ill, and the burden of life was instantly transferred to Tao Huabi's shoulders.
In order to treat her husband's illness, she was forced to go to Guangdong to work. Not only is the work hard here, but it also makes her unaccustomed to the soil. Tao Huabi, who is accustomed to heavy tastes from snacks, is not accustomed to the light diet of Guangdong Xi. In desperation, she could only bring chili peppers from her hometown and fry hot sauce to eat. Unexpectedly, this move not only solved the pain of homesickness, but also gave a thumbs up to the people around who had tasted it.
A few years later, her husband died of illness, and Tao Huabi also returned to her hometown. Looking at her two young sons, she could only wave the spoon again and start a stall life. Unexpectedly, it was such a mistake that opened up her popularity, and she established her own hot sauce empire step by step.
Lost his husband at a young age, started a business in middle age, and re-emerged in his later years. Looking back on the life of the old godmother, it seems to be a history of Chinese women's struggle, blood and tears. Today's Tao Huabi is already an old lady with gray hair and faltering steps. From her body, you can vaguely see the tenacity of desperate and Jedi survival back then.
However, after a hundred years of Tao Huabi, who has no reliable heirs, where should this huge hot sauce kingdom go? Do you have any thoughts and suggestions? Welcome to leave a message in the comment area to discuss.