Xinmin Evening News (Reporter Xie Min) "Please read your wedding vows under the solemn national emblem." "Early this morning, the sweet love road Internet celebrity check-in place was once again surrounded by a sweet atmosphere. 6 couples tied the knot at the newly completed and unveiled Tianai Road Marriage Registration Branch Center in Hongkou District, and held an oath-taking ceremony.
The Sweet Love Marriage Registration Center was officially opened this morning Photo by Chen Mengze (the same below).
Mr. He and Miss Zhang, who have been in love for 3 years, made an appointment to register their marriage ceremony at the Tianai Road Wedding Center more than a month ago. Mr. He is a special police officer, and for this special day, he took a leave of absence a week ago. At the scene of the certificate awarding, Lv Ming, the mayor of Hongkou District, issued them a marriage certificate with the number "520" and a postcard on the first day of "Sweet Love", wishing them to support each other in their future married life and work together to create their own happy marriage and family.
With the theme of "love", the Tianai Road Marriage Registration Sub-center has set up a number of functional areas such as the consultation reception area of "Opening the Door of Love", the self-service area of "Leaving a Group Photo of Love", the waiting area for relatives and friends of "Sharing the Joy of Love", the window registration area of "Making a Vow of Love", and the oath area of the "Witnessing the Vow of Love" awarding ceremony, so as to create a marriage registration place integrating window services, marriage culture publicity, Shanghai-style humanities and history, and Internet celebrity check-in, so that traditional wedding customs and fashion elements can collide and integrate here, and glow with new charm.
At the same time, the "Origin Hongkou" Sweet Industry Alliance was also officially announced today, which will provide a high-quality environment for "two-way running" between government and enterprises. The Hongkou District Civil Affairs Bureau said that it will introduce social organizations to provide tracking and supporting services for the newlyweds registered in the Tianai Road Wedding Registration Sub-center, enrich the development of marriage culture, and promote the development of the sweet industry with social effects.
Representatives of the alliance said that in recent years, the demand for young people to get married and give gifts has driven the rapid development of e-commerce accessories, and many leading brands have embraced young consumers through digital transformation. E-commerce companies will plan online and offline activities that young people like to see, tell the story of Hongkou, and drive the "sweet economy" to continue to heat up. The combination of the regional characteristics of Hongkou Culture and the needs of young people in the Tianai Road Marriage Registration Sub-center has made marriage registration a standardized, refined and humanized convenient service window, and improved the sense of gain and satisfaction of young people.
It is reported that the District Civil Affairs Bureau will launch the Sweet Love Salon, introduce a team of experts to carry out characteristic marriage and family counseling, and hold various forms of collective weddings and certificate awarding ceremonies. Enrich the carrier of marriage culture, develop love check-in routes, and push sweet information such as hotels, travel, and attraction tickets. It provides a place for newlyweds and unmarried couples who aspire to enter into marriage to feel and share love.