Customer background investigation is an indispensable process in the entire foreign trade business, which can help foreign traders understand customer needs and backgrounds and conduct business better.
Some companies have signed export contracts with some foreign customers without doing background investigation, and have also paid in advance. However, after the goods arrive at the port of destination, the customer will start to shirk, find various reasons to refuse to receive the goods, and ask for a refund. Later, it was discovered that the customer had registered multiple companies and had been suspected of fraud several times.
This loss can obviously be avoided, just because it is less".Back tone"This critical step bears unnecessary losses. So,What should we do about customer background investigation?
Gather information. Before conducting a background check, we should have an understanding of the basic information of the customer. Including company name, place of registration, business license and other information, etc. We can obtain specific information about customers through Google search engine, social media platforms, industry associations, etc., to understand the size of the company and its sales and business scope.
Confirm your identity. When communicating with customers, confirm the authenticity and title of the other party's identity. The authenticity of the client's work and position can be verified through the company's official website, LinkedIn, Facebook, Facebook and other channels. In the process of confirming identity, we can also have some insight into the reputation of the person or their company within the industry.
In general, we can confirm the identity of the customer in the following ways.
1.Email verification
We can verify this by email address. If the other party's email address is xxx@abccom format, we can try to use the way to access the customer's **, understand the company's basic information, business product scope and ** and other information, to see whether the company's official website is trustworthy, whether the official website has personnel information, etc., whether the customer's title is consistent with the inquiry email.
2.Google directives
Google is a very good tool for background checking, not only accurate but also low-cost, commonly used Google instructions: company name company official website company decision-maker name + company name company name + sns site name or** company decision-maker name + sns site name or** sns site name is mainly locked in facebook and linkedin company name + b2b company name + exhibition company name + report company name + import date company name + export date Company name: filetype: doc, excel, pdf, all
3.Customs Data
Customs data is an indispensable tool for background investigation, and we can understand the customer's import records, total import amount, total number of imports, import time and other data information through customs data.
In addition to that, throughNetEase Foreign Trade PassofCustoms DataThe function can also see the transaction details of all the customer's top merchants, understand the specific situation of competitors, and facilitate our further business.
Seek third-party verification.
Of course, we can also understand the customer's reputation and business situation by contacting the customer's partners, upstream and downstream and other third parties, and these third-party information can also be obtained through Google search, social media platforms, industry associations and customs data.
Due to space limitations, we will organize more background methodsThe full strategy of customer background investigationFlowchart. Click on the link below and leave your information to receive it.