This year's catering circle can be said to be a group of demons dancing, since last year, after the first brother of hot pot began to do **, this year's major catering giants have begun to end one after another. I heard many insiders say that it is a strategic adjustment, but the main reason, I think, is still because of the economic downturn, the competitive pressure of various catering categories is infinitely amplified.
Netizens in Guangzhou should pay more attention to the brand of Jiumaojiu, this is a giant company, there are several brands under it, it can be said that each brand is doing very well, which makes me more curious, a giant like Xibei, it can be said that the popularity is much greater than that of Jiumaojiu, but as long as Xibei has a new brand, it will not be long before it is done.
The catering brands in the south still have a certain degree of market sensitivity, as far as a few brands come out, among which the largest one is a certain two pickled cabbage fish, which can also be said to be one of the best catering brands in the country, although there is now news that many stores are quietly closing, but it does not affect his influence, of course, now it is still a brother in the sauerkraut fish industry.
They also have another brand, which is making hot pot, and it is currently developing vigorously, before one opened to our hometown in the city, I heard that the queue for more than a week, and the restaurant on the same floor as them, I heard that the turnover during that period was at least a third down. You can imagine the boom in their business.
I'm still thinking that they may follow their previous Xi, no matter how bad the business is, they will not do activities and do **. Netizens who know their brand should also know that even in the past three years, they have not done any activities at all, always maintaining a high posture and maintaining the unique tonality of their own brand.
But in the first half of the year, the hot pot brand did a live broadcast for the first time, and I heard that it broke the record in less than half a day, and the people in the entire catering circle knew it at once, and then in the second half of the year, the sauerkraut fish brand also began to do live broadcasts, and recently, the oldest brand among them, the brand of Northwest cuisine, also began to do live broadcasts, and it was broadcast for several days in a row.
What I can think of is that it may be that their advertising has not had the previous effect, and they will start to do activities when the business impact is relatively large, not that it is bad, but that this may be the problem that this year's catering will face. In order to solicit customers and retain customers, what should be done is still to be done, even if many brands don't want to do it, there is no way, what do you say?