As a game category that can meet the multiple needs of players such as socialization, entertainment, and creation, party games have been favored by more and more large manufacturers in recent years, and the competition on the track has become increasingly fierce. In this context, how to build a deep content moat has become a key factor in determining the success or failure of a party game.
And Tencent TiMi's "Yuanmeng Star" is digging deep into the new moat of party games with a strong UGC ecosystem. Since its official launch on December 15, the game has attracted the attention and participation of countless players with its unique "family carnival" ecology, created a lot of topics and hot spots, and is leading the party game track.
The "family carnival" ecology of "Dream Star" is mainly composed of two parts: one is the "Star World" and the other is the "Star Home". In Star World, players can experience a wide variety of UGC maps, enjoy different gameplay, and find their own resonance and fun. In "Star Home", players can decorate their homes according to their preferences, express their creativity and personality, invite other players to be guests, and enjoy the "family carnival" atmosphere of listening to songs, chasing dramas, and chatting together.
The UGC ecosystem of Yuanmeng Star not only allows players to get a rich UGC experience, but also allows players to participate in UGC creation and become content creators. In order to make it easy for players to get started and realize the implementation of ideas, the game has created a low-threshold, high-ceiling editor based on Unreal Engine - Dream Space. In Dream Space, players can use a variety of powerful functions and tools to make the UGC map they want, whether it is a variety show, a big smash brawl, FPS shooting, or a simulated concert or a dream scene, you can present it as you like.
One of the biggest highlights of the UGC ecosystem of Yuanmeng Star is that it has released a 1.4 billion player incentive plan, providing customized support and rewards for UGC creators. The program is divided into four subdivisions: "Super Offer", "Super Income", "Super Platform" and "Super Dream", which provides a path closely related to the long-term development of individuals for different types of authors, so that games and authors can conclude a relationship of "companion growth and mutual empowerment", and give authors a steady stream of long-term creative motivation.
The initial success of the UGC ecological construction of "Dream Star" is not accidental, and it is difficult to replicate, because this is essentially the result of the synergy and resonance of the "family carnival" ecology, TiMi's technical strength, and the 1.4 billion player incentive plan.