Connoisseurs reveal these 3 secrets in Moutai, do you know?If you don't know, it's a waste!
The secret of the cost of Moutai.
As a representative of China's liquor industry, Moutai has a very high market value and influence, but many people are not clear about the cost of Moutai. Through the analysis of Moutai's annual statements, Moutai insiders unveiled the secret of Moutai's cost. According to expert analysis, the gross profit margin of Moutai is 94%, that is, the cost of a bottle of Moutai priced at 969 yuan is only 58 yuan, and the profit is very considerable. In today's market, the ** of Moutai has risen to more than 2,000 yuan per bottle, of which the labor and material costs account for only 2%, and the remaining 98% are the consumption of other huge costs. Such a cost structure makes Moutai a lucrative industry.
In addition, in the production process of Moutai, we make full use of scientific and technological means to improve production efficiency and reduce costs. Moutai Distillery has advanced production equipment and technology, and through scientific management and intelligent production methods, the production cost of Moutai can be controlled. For Moutai, the stability and superiority of the liquor quality are the most important factors.
The mysterious events of Feitian Moutai in 1499.
You may have noticed that Feitian Moutai, which was originally priced at 1499 yuan, is always in short supply in the market, and it is often the case when it comes to buying"Sold out"。Moutai connoisseurs explain the reason for this phenomenon: it is monopolized by a small number of wealthy banks. In order to make more profits, Qianzhuang used various means to snap up Moutai with the original price of 1499 yuan, and took the opportunity to make up the difference. In addition, in order to consolidate the cooperative relationship with large enterprises, Moutai distributors will also use these liquors as internal procurement benefits of large enterprises. Therefore, it is difficult for ordinary consumers to buy Moutai at the original price through normal channels.
Moutai connoisseurs said that the emergence of this scalping phenomenon is actually a matter of supply and demand, and is the result of market speculation. When Moutai is in short supply, the market will **will**, which increases the scarcity of Moutai and increases the value of Moutai. But consumers don't have to chase the original price of 1499 yuan Moutai too much, there are many relatively affordable high-quality drinks on the market to choose from.
The important role of the red bow.
The red ribbon on the packaging of Moutai has a very important role. First of all, the red ribbon has the effect of anti-counterfeiting and distinguishing the real from the fake. The position of each red ribbon is the same, and by looking at the shape and color of the red ribbon, you can judge the authenticity of Moutai. Secondly, the employee's work number is printed on the red ribbon, and if fake wine or poor quality wine is found, it can be traced back to the specific responsible person through the work number, which protects the rights and interests of consumers. Moutai Distillery attaches great importance to product quality and origin management, and the design and use of the red ribbon also reflects Moutai's commitment to product quality and brand reputation.
Summary. Through exchanges with Moutai connoisseurs, we learned three secrets of Moutai. First, Moutai's cost is lower than expected and its profits are huge, which is one of the main reasons why Moutai has been able to remain the number one in the industry for a long time. Secondly, the original price of 1499 yuan Moutai was monopolized by Qianzhuang, and it was difficult for ordinary consumers to buy it at the original price. Finally, the red ribbon not only has the function of anti-counterfeiting and authenticity, but also can trace the product through the work number to protect the rights and interests of consumers.
The reason why Moutai has become the most famous enterprise in China is not only because of its high quality and unique flavor, but also because of its rigorous attitude and excellent after-sales service. When choosing drinks, we can try some affordable ration wines, such as Guokang 1935, Baofeng wine, etc., which not only taste good, but also affordable.
Finally, as consumers, we must rationally look at the market and the relationship between supply and demand for Moutai. Moutai certainly has its meaning and value, but there are also many other excellent sweet wines to choose from in the market. Everyone should choose the most suitable sake according to their needs and economic situation, and enjoy the wonderful liquor culture to the fullest.