With the development of e-commerce, online channels have become the core driving force for the growth of the personal care and home cleaning industry. For a long time, personal care and home cleaning products have occupied an important position in the consumer market as a necessity in daily life. In the first three quarters of 2022, the online social media e-commerce market size of the clothing cleaning category will reach 5.4 billion yuan.
Founded in 2015, Changsha Sail is mainly engaged in the import of personal care home cleaning, clothing, shoes and hats, furniture and other household products, the store has nearly 20 famous brand products such as Bachen, Procter & Gamble, Elizabeth Arden, Chamomile, etc., and the customs declaration documents for imported goods are complete and the link is complete. There are offline warehouses in Shanghai, Guangdong and Zhejiang, with a stable supply of imported goods, and a long-term and stable cooperative relationship with a number of retailers and merchants.
Try B2C to B2B online
Tan Qiuxia, the person in charge of Xaar, started from the micro-business, has been retailing in the form of point-to-point, although a stable customer relationship network has been established, but with the increase in customer sources, the number of orders is getting larger and larger, the model can not meet the follow-up business development, under this opportunity, Tan Qiuxia came up with the idea of wholesale procurement and sales. After searching and comparing various information, Tan Qiuxia focused on the 1688 B2B platform.
In 2020, the 1688 store on the Sail** online store was successfully opened, but due to the lack of professional operation talents, Tan Qiuxia found a foreign operating company to operate the 1688 store, hoping to expand the national market online. However, after one year, the operation effect of the store was not ideal, and Tan Qiuxia stopped the loss in time and broke the contract with the foreign operating company. Mr. Tan still hopes to find professional people to do the best business. By chance, she learned about Siyang, a 1688 localization service provider, and through many contacts, she saw Siyang's professionalism and patience. "The company that operated on behalf of the previous company was in the field, and the exchange of matters was carried out on the whole day, which was inconvenient. Siyang's team is in Changsha, the communication is clearer and smoother, and they have also come to the door many times to explain to me the development trend of the industry and the follow-up development plan of the store, which is very professional and meticulous, so that I can regain confidence and decide to cooperate with Siyang. ”
Difficulties and development coexist with millions of online transactions annually
In 2022, at the first time he took over the Xaar ** store, Mr. Wang, the gold medal manager of Siyang, conducted a store diagnosis and industry analysisAccording to the market demand and product characteristics, optimize the design of the store page and the baby detail page, and launch new products at the same timeThrough marketing methods, the store has increased its popularity and popularity, and the number of store impressions in the first month has increased significantly.
In March of the same year, in order to further improve the effect of the store, store manager Wang communicated with Tan Qiuxia many times about the operation strategy, and after some discussion, Xaar** opened a powerful merchant and entered the traffic pool of senior members. Mr. Tan said: "Some peers have achieved very good results through powerful businesses, so they have always had the idea of doing real business in their hearts." ”
Under the careful operation of Store Manager Wang, Sail** took advantage of the rights and interests of real businessmen, and the store traffic reached a new level, with a monthly display of 280,000, 15 explosive products, and 7+15 days of traffic weighting for products, and Dazi laundry detergent, shampoo, and mouthwash obtained the exclusive cattle merchant position on the homepage, and the annual turnover of the store reached millions.
There are always ups and downs on the road to success. In April, when store traffic continued to rise, during the epidemic, international and domestic logistics were blocked, overseas supplies could not reach China in time, and the products purchased by customers could not be delivered on time. After half a month of adjustment, the store resumed normal operation, and also expanded local warehouses in Guangdong, Zhejiang and other places to ensure the stability of follow-up delivery.
At present, the 1688 strength merchant store continues to develop steadily, with a monthly display of 300,000, a doubling of the monthly online turnover, and the distribution of goods to social e-commerce platforms. In 2023, under the cultivation service of Siyang, Xaar** will begin to connect large enterprises with precise procurement bidding through Alibaba Cloud Cloud Business Opportunities Online to find more business opportunities and promote the company's further development.
Continue to make efforts in the e-commerce industry to the future
There are many ups and downs in the online development of Xaar**, Mr. Tan recalled: "At the beginning, I didn't understand the rules of the platform, many words were not in place, and there were also malicious complaints and anti-counterfeiting gangs emerging in an endless stream, which was impossible to prevent. With the help of Siyang's professional strength, we continue to upgrade, avoid risks, and create high-quality stores with higher quality and better reputation. ”
After more than 1 year of operation and development, Xaar** has opened 5 1688 stores, including 1 powerful merchant store. Mr. Tan suggested: 1. To do e-commerce, you must keep up with the direction of the platform;2. Do a good job of updating and iterating products according to the market and customer base. If our customer base is getting younger and younger, focusing on cost performance, product quality and merchant service, we actively adjust the strategic direction, do a good job in resource integration, and improve product quality.
Relying on the Internet, cloud computing and other new generation of information technology, the online development of enterprises has become an inevitable trend. "Subsequently, we will carry out multi-sector promotion of selected products, and consider launching online live broadcasts to promote store products in the whole link. Mr. Tan said.
The brilliance of history should be written with struggle, and the brilliance of tomorrow should be created by hard work. Looking forward to more corporate friends to bravely enter the online, Siyang will walk side by side with everyone to a better future.