The rich second generation, this word is often accompanied by luxury, flashy lifestyles, and the dull life path of ** people on the Internet. However, on the stage of this rich second generation, there is a different person, he is He Jianfeng, the son of He Xiangjian, the founder of Midea Group. He did not blindly follow in the footsteps of his father, but chose to escape from the fate of **, start anew, focus on "sweeping the streets", and created hundreds of millions of fortunes.
The glory and counterattack of the fathers:
He Jianfeng's father, He Xiangjian, led more than 20 people to set up a small plastic factory in 1968, but this small workshop turned out to be Midea Group, a well-known private home appliance company. He Jianfeng grew up in this glorious moment, but he was not satisfied with the rolling of family wealth. After graduation, he resolutely joined the Midea Group, but he did not blindly follow the glory of the family, but started from the grassroots employees, and the expectations placed on the top people seemed to the outside world.
The starting point of the counterattack:
He Jianfeng is not interested in home appliances, he is eager to pursue his ideals. In 1994, he founded Shunde Industrial, specializing in the production of OEM products for Midea. Although these companies were all established with the support of his father, He Jianfeng was not satisfied with this. In 2004, he suddenly announced that he had successfully sold two of his companies to Midea for 100 million yuan, and turned his business direction to the field of environmental protection.
The pursuit of ideals:
He Jianfeng is passionate about environmental protection, and he believes that this is a far-reaching business with great business potential. So in 2012, he established Infore Group, committed to the development of environmental protection. Although the outside world did not understand his decision and thought that he had given up his original resources and status, He Jianfeng firmly believed that everything he did was out of love for environmental protection, not for fame and fortune.
The twists and turns of entrepreneurship and persistence:
He Jianfeng initially chose the sanitation project, hoping to improve people's quality of life by improving the urban environment. However, he soon found that sanitation was not as simple as he imagined, and market competition, backward technology, and financial problems became obstacles to his progress. In a difficult environment, He Jianfeng personally led the staff to sweep the streets and clean up the garbage every day, although it was hard work, he believed that it was a meaningful work. He always maintained his original intention and made unremitting efforts, and finally won market recognition, and the company's value soared to 8 billion.
Diversification and cooperation:
He Jianfeng was not satisfied with the sanitation business, he took a fancy to Hualu Baina and started cooperation with the field of culture and entertainment. He skillfully combined the environmental protection industry with the first class, films, etc., and expanded the company's business model. Since then, he has successively acquired two companies that have made achievements in the field of Internet and artificial intelligence, which has raised the technical level of Infore environment to a new height. In 2019, he also acquired a furniture brand, committed to creating greater development potential under the integration of technology and art.
He Jianfeng used his unique entrepreneurial experience to show us that success is not easy to achieve by family background and resources. Despite the protection of his parents, he chose to bravely go to his dream, counterattacked the sanitation industry, and created a diversified conglomerate. His persistence, perseverance and innovative spirit have made him the brightest star of the successful rich second generation, proving the power of personal dreams.