2024 is the Year of the Dragon in the Chinese lunar calendar and the Spring Festival, a traditional festival of the Chinese nation. On such a festive and peaceful day, the CCTV Spring Festival Gala of the Year of the Dragon will bring a wonderful cultural feast to overseas Chinese and Chinese people around the world.
Today, the theme and main logo of CCTV's Spring Festival Gala in the Year of the Dragon were officially released, which aroused heated discussions and expectations among netizens. So, what is the theme of CCTV's Spring Festival Gala in the Year of the Dragon?What is the meaning of the main logo?Let's find out!
The theme of CCTV's Spring Festival Gala in the Year of the Dragon is "Dragon Travel, Xinxin Family and Country".
Chen Xiangbo, the chief director of CCTV's Spring Festival Gala of the Year of the Dragon, introduced at the press conference that the CCTV Spring Festival Gala of the Year of the Dragon takes "Dragon's Journey, Xinxin's Family and Country" as the theme, and innovates the integration and communication of "thought + art + technology".
He said that this theme not only reflects the Chinese's reverence and love for dragons, but also implies China's vigorous development and prosperity in the new era. He said that the dragon is the symbol and totem of the Chinese nation, the soul and gene of Chinese culture, and the self-confidence and pride of the Chinese.
The dragon is strong, which means the momentum and vitality of the dragon, and also means China's progress and innovation. Shin Shin family and country means the harmony and happiness of the family and the country, as well as the unity and struggle of the Chinese nation.
He said that the CCTV Spring Festival Gala of the Year of the Dragon will take the dragon as the main line, show China's history and reality, inherit China's culture and spirit, look forward to China's future and dreams, use the form of art, express Chinese's emotions and voices, use technical means to build China's brand and influence, and use the power of thought to condense China's consensus and beliefs.
The main logo of CCTV's Spring Festival Gala in the Year of the Dragon is the word "龘".
The main logo of CCTV's Spring Festival Gala in the Year of the Dragon is based on the word "龘" as the main visual symbol, and the overall design is based on the distinctive "official seal of the national dynasty" font in traditional Chinese seal carving art.
Gu Yongjiang, the main visual identity designer of CCTV's Spring Festival Gala in the Year of the Dragon, said that he conjured up a new "Mao" character from the cursive image of Chinese calligraphy art, and gave birth to a moving posture in the silence - the Mao character is like the shape of opening the door, the rabbit jumps upward, and the rabbit jumps to open the spring gate, and the new atmosphere of vigorous work in the new year jumps on the paper.
He said that the character "龘" is a superimposed character of the character "dragon", which means three dragons, and also indicates the reproduction and diversity of dragons, which is the praise and prayer of the Chinese for dragons.
He said that in the color selection of the main logo, the positive color is the warp and the intermediate color is the weft, pursuing the soft and elegant color tone in the traditional culture and rich in the connotation, and weaving the beauty of the inheritance and innovation of the color system of the Spring Festival Gala.
The mascot of CCTV's Spring Festival Gala in the Year of the Dragon is the "Dragon King".
The mascot image of CCTV's Spring Festival Gala in the Year of the Dragon is the "Dragon King", which was designed by Zhao Yibo, the son of Zhao Zhongxiang, the host of the main station. He said that the "Dragon King" was a cute little dragon, dressed in a red Tang costume, wearing a golden crown on his head, holding a fan in his hand, a pair of wings on his back, and a cloud on his tail.
He said that the design of the "Dragon King" not only integrates the elements of the traditional Chinese dragon, but also adds the modern style, which is both majestic and noble, friendly and lovely, with Chinese characteristics and world vision. He said that the image of the "Dragon King" symbolizes the wisdom and courage of the Chinese, as well as China's peace and friendship, as well as China's prosperity and happiness.
CCTV's Spring Festival Gala program for the Year of the Dragon is "Dragon's Feast".
The program content of CCTV's Spring Festival Gala in the Year of the Dragon will take the dragon as the main line, covering sketches, songs, songs and dances, acrobatics, magic, opera, cross talk and other art forms, bringing the audience and the audience in front of the TV into the carnival, creating a festival scene of "dragon traveling, thriving home and country". It is reported that the program of CCTV's Spring Festival Gala in the Year of the Dragon will have the following characteristics:
The first is to promote Chinese culture and show Chinese style. CCTV's Spring Festival Gala program of the Year of the Dragon will fully reflect China's history, culture and national characteristics, show China's cultural self-confidence and national pride, and let overseas Chinese and Chinese people around the world feel the charm and power of Chinese culture.
There will be many classic dragon elements in the program, such as dragon dance, dragon lantern, dragon boat, dragon robe, dragon and phoenix Chengxiang, etc., and there will also be many innovative dragon performances, such as dragon animation, dragon **, dragon dance, dragon art, etc., so that the audience can see a colorful dragon world.
The second is to reflect China's reality and convey China's voice. CCTV's Spring Festival Gala program for the Year of the Dragon will closely fit China's social reality and people's lives, reflect China's development achievements, reform and innovation, convey China's concept of peace and vision of cooperation, and let the global Chinese and overseas Chinese understand the new changes and new look of China.
There will be many dragon stories close to the times in the program, such as dragon technology, dragon environmental protection, dragon sports, dragon education, dragon dreams, etc., and there will also be many dragon scenes that show emotions, such as dragon affection, dragon friendship, dragon love, dragon happiness
The happiness of the dragon, the blessing of the dragon, etc., let the audience feel a warm and harmonious dragon home.
The third is to show China's future and inspire China's dream. CCTV's Spring Festival Gala program of the Year of the Dragon will be forward-looking and creative, showing China's scientific and technological strength and innovation capabilities, stimulating China's development potential and creative power, and allowing overseas Chinese and Chinese people around the world to share China's development opportunities and innovation achievements.
There will be many amazing dragon ideas in the show, such as dragon robots, dragon rockets, dragon planes, dragon high-speed rail, dragon bridges, etc., and there will also be many fantastic dragon wonders, such as dragon fireworks, dragon rainbows, dragon starry sky, dragon ocean, dragon forest, etc., so that the audience can see a magical and beautiful dragon future.
The release of the theme and main logo of CCTV's Spring Festival Gala in the Year of the Dragon is undoubtedly a New Year's gift to the people of Chinese and overseas Chinese around the world, as well as a declaration and display of Chinese culture and the Chinese dream. Let's look forward to the wonderful presentation of CCTV's Spring Festival Gala in the Year of the Dragon, let us celebrate the Spring Festival of the Year of the Dragon together, and let us feel the beautiful atmosphere of "Dragon Travel, Xinxin Family and Country"!