The wind of the domineering president has recently blown to Europe and the United States. In mid-November, the short drama platform ReelShort once rushed to the first place in the US iOS entertainment list, surpassing TikTok. Behind reelshort is a Chinese company - the online text head enterprise "Chinese **", which launched the reelshort short drama platform overseas in August 2022, mainly promoting short dramas of 1 2 minutes per episode. What is the plot?Wealthy entanglements, marriage before love, revenge and sadomasochism ......Click into reelshort's**homepage,Even if you can't read English.,Just look at the cover.,You can feel that this plot is not simple.。 
The popular short drama on the reelshort homepage is on ***youtube, reelshort has more than 300,000 subscribed fans, and the related *** volume is not bad, among them, "The Double Life of My Billionaire Husband" (hereinafter referred to as "Billionaire Husband") 1 10 episodes of the collection ** is more than 5 million, 11 20 episodes ** more than 4.2 million, and both ** have only been released for 3 months. The 1 20 collection of "Billions of Husbands" released 1 month ago has also exceeded 3.3 million. In the YouTube comment area of the popular series, foreign netizens have expressed "I love this story" and "look forward to the next episode"...
Overseas netizens' commentsDomestic netizens expressed puzzlement: The plot that seems to be "earthy and embarrassing" is actually quite appetizing to overseas audiences. What is the short drama of the foreign boss?How long can this wind of tyranny skits blow?The boss short drama that went to seais similar to the plot of the domestic boss, and the protagonist group of the foreign boss short drama is mostly a four-person configuration: domineering male protagonist, tragic female protagonist, vicious female supporting actress and gentle male second son, which can also be seen from the poster. 
The picture shows the posters of "Never Divorce the Secret Billionaire Heiress Womaness" (hereinafter referred to as "The Heiress") and "The Forbidden Leader Who Destined Me" (hereinafter referred to as "The Forbidden Leader") Specifically, the male protagonist is usually the heir to the business empire and has a generous shot. For example, Sebastian, the male protagonist of "Hundreds of Millions of Husbands", did not hesitate to buy a pair of wedding shoes worth $7,000 (more than 50,000 yuan) for the heroine. But European and American boss dramas are not exactly the same as those in China, for example, sometimes "bosses" are not normal human beings, but werewolves and vampires that are more in line with European and American culture, like Jackson, the male protagonist of "Tabo Leader", is a werewolf who lives in an ancient castle called "Blood Moon", romantic and mysterious. Of course, the "soul" of the boss's character - the tall and handsome image and unsmiling character have not changed, and the suit is welded to death. 
But the foreign boss male protagonist seems to love to grow a beard ......|The picture shows the male protagonist of "The Heiress of the Woman" and "The Forbidden Leader", after talking about the male protagonist, let's take a look at the female protagonist. Unlike the heroines in domestic boss dramas, most of them are "simple and well-behaved little white flowers, endearing and lovable", and the strong female image is more in line with the preferences of European and American female audiences, so even in the boss drama, the heroines are mostly independent and self-reliant. Nyla, the werewolf heroine in "My Enemy Leader", because she is unwilling to marry the clan leader male protagonist Ronan, proposes to have a fight with him, and whoever wins can have the right to decide on marriage, "Want to marry me?".Gotta knock me out first. "So, how does the overlord drama that integrates the style of the big heroine Mary Sue get up?It all depends on various accidents in life, such as the female protagonist and the male protagonist divorced due to a misunderstanding, and then staged a face-slapping plot of "abusing his wife for a while, chasing his wife in the crematorium". Of course, in these "accidents", the second female protagonist is indispensable, and the main task of the second female is to be ambiguous with the boss, and to embarrass the heroine everywhere and create contradictions. Like the second female Selena in "The Heiress", she not only pretended to be sick and asked the heroine Joyce to transfuse her blood, but also framed the heroine to deliberately push herself down;Tiffany, the second female of "Taboo Leader", slapped the heroine Selene at the beginning. Of course, the female protagonist is not empty next to her, this person is usually a considerate and reliable gentle version of the president's second male, who often stands up when the female protagonist is in difficulty, and sometimes acts as a tool to make the male protagonist jealous, **Where do you need to move. The gentle second male protagonist William in "The Heiress of the Woman" created a romantic date for the female protagonist when the female protagonist Joyce had just divorced, so that the male protagonist Tristan, who was secretly observing in the corner, was sad. and Alexander, the second male of the "Night Wind" tribe in "Taboo Leader", when the second female was about to slap the female protagonist again, he stopped the second female lead's hand, stood up for the female protagonist, and put down the cruel words "If you move her hair again, you will die." ”
The second male protagonist is the female protagonist Overall, at first glance, there is not much difference between the overseas boss short drama and the domestic one. Is the boss always hegemon?But if you pay attention to it, you may find that something is wrong: the foreign boss doesn't seem to be so "domineering", he didn't contract a fish pond, he didn't buy a company that made the heroine feel wronged, and there were not too many "you have to listen to me" toughness, and the male protagonist was not so much a domineering president as a rich president. Director Gao Feng, who lives in New York, has won many international awards such as the Best Film Award at the 2022 New York International Film Festival, and is currently an important participant in the overseas of short dramas. He told Yiyu that the current boss short drama is actually a short drama, not a boss. Different from longer TV series or movies, each episode of the boss short drama is only 1 2 minutes, and the plot is more compact, like the divorce of the male and female protagonists in the third episode of "The Heiress". At the same time, the plot also "slaps in the face frequently", coupled with a high-burning background**, can stimulate the audience to secrete dopamine quickly and many times, producing tension and pleasant experience. In Gao Feng's words, this is a kind of "emotional creation", as long as the emotions are in place in a short period of time, it is okay whether it is a boss or not. A typical example is the domestic short drama "Black Lotus Upper Position Manual", the plot is reversed at high frequency, and it becomes popular when it is launched, but it is not the theme of the overlord. The point is still short. 
ShortTV launched by Kyushu, only two short drama actors are foreigners, and the rest of the short drama characters are Asian faces, but the traffic is still good|Source: Provided by the interviewee, there is a joke in the United States called "good mountains, good waters, so boring", and a short drama with a single episode of one or two minutes is very suitable for entertainment and pastime in fragmented time. "Especially for housewives, where the 'cost' of going to the cinema to see a movie is high, compared to a skit that can be watched anytime, anywhere. Payment is not a problem, the Xi of paying in the United States has been cultivated, and copyright protection is relatively perfect. Skits fit the lifestyle of most Americans, and if they have a longer period of free time, say two hours, "Americans would rather go fishing in the park as a family." Instead of choosing to watch a drama. Gao Feng said. How long can the boss short drama be popular?Although reelshort has attracted a wave of attention with its good **volume and ** volume, there are still different opinions on the question of whether the short drama is considered popular and how long it can be popular. Diandian data shows that Reelshort has accumulated 3.86 million in the past 30 days, but its retention rate is not high, the retention rate is 36% on the next day, and the retention rate on the seventh day is 76%, and after 30 days, the retention rate is only 24%, that is, these 3.86 million users, a month later, there will be less than 100,000. For comparison, TikTok's post-30 days retention rate is 298%。According to the analysis of "Beluga Whale Goes to Sea", reelshort's high ** has brought high income, ** change curve and flow change curve are highly overlapping, and every ** and revenue curve fluctuation of reelshort is driven by a certain hit, "Taboo Leader" at the end of August, this time's hit "Billions of Husbands". If you want to maintain popularity and revenue, the core is still content. Gao Feng has a similar view. He thinks that the current boss short drama going to sea is actually more like an online article going to sea, turning the online text that has been popular for more than ten years into a **, plus overseas Chinese may also have boosted this fire, I want to see what is going on. But what about after the head's web text is consumed?"If it wants to return to the vitality of the short drama itself, it must have a local team to do the original. "However, the current income and budget of short dramas are not enough to support the producer to use top foreign teams, plus the bosses behind many short drama apps are now Chinese, and the language barrier in daily communication is also a problem, all things considered, the Chinese team living overseas is a better choice, "But before becoming a director in the United States, you must first be an assistant director for 10 to 15 years, and those Chinese directors who already have works are more reluctant to bend down to shoot short dramas." Gao Feng said. In fact, around June, Gao Feng knew about the short drama, and he admitted that he couldn't watch it at the time, but since June, July and August, "especially in August, almost every morning when I wake up, someone will pull a group for me, saying that this is who, who wants to lay out the overseas market to do short dramas......You feel that the tuyere is coming. In this way, Gao Feng began to ponder the short drama, and when the first share, his company reached a cooperation with Kyushu. During this period, the budget for short plays also increased, and in June and July, Gao Feng learned that the budget for a short drama was $60,000, and now the budget for short plays has been mentioned to $200,000. In Gao Feng's view, at present, the short drama of the boss is still in its infancy, and it is capital that is exploring the possibility of development, but it has not yet completely become popular among the masses, and the real fire is grown locally. "This is a bit like oranges are born in Huainan and Huaibei are oranges, and they must be turned into local fruits to have the possibility of complete fire. However, the domestic team is better in 'emotional creation', which will mobilize the audience's emotions, which foreign teams still need to learn Xi. "In the future, when they have almost learned, really big capital and big companies will start to intervene, and celebrities will start to participate, they will definitely be popular." An investment of 500,000 to 1 million may usher in more than tens of millions of returns. "But whether and when this future will come is still unknown.