For the people who eat melons, the car market in 2023 is quite lively.
From Tesla's price cut to the mainstream ** condemnation, to Citroen's big price cut, it suddenly became mature and stable from old-fashioned;From the-for-tat confrontation between the two top independent car companies, to the high-profile establishment of the "do not disrupt the market" alliance, it quickly dispersedand then the two bigwigs pinched each other against AEB ...... the airWhether it is a traditional car company (or a mainstream car company) or a "new force", this year has encountered a lot of war of words, and more brutal market confrontation than a war of words.
Standing in the "eye of the storm" of market competition, the first entanglement consumers face when buying a car is to choose fuel or new energy.
At the Guangzhou Auto Show, more than 40% of the new energy models participated in the exhibition, and the new car data released by the Passenger Association in October also showed that the new energy penetration rate reached 378%。The rapid development of new energy vehicle companies seems to have forced traditional car companies into a corner. However, unlike the state of new energy on the Internet, the days of traditional car companies do not seem to be as bleak as expected.
More than 60% of consumers are still swiping their cards for fuel vehicles: on the one hand, given China's vast territory, it is still unknown when new energy vehicles will be able to open up in the northern regions where temperatures are low. On the other hand, the technology, scale, reliability and brand advantages of traditional car companies are still the most important places for most families.
In the face of the "torture" of new energy, in addition to launching many pure electric models, we also gave options that may not be "fashionable", but very practical.
Dongfeng Honda Civic is one of the representatives, and the ultra-high cost performance of fuel models allows the new generation to easily experience the mechanical texture of legendary performanceOn the basis of energy saving and environmental protection, hybrid products bring a more enjoyable driving experience and an anxiety-free driving experience.
As 2023 draws to a close, we look back at the Civic's palmares, and in addition to the solid sales, we have won many awards.
In the fierce market competition, how does the Civic do it?
Dazzling honor and real sales.
As a household bulk consumer goods, the mentality of buying a car and buying a mobile phone is completely different, safety, reliability, and value retention rate are the focus of car users' attention, ensuring the safety of driving, the reliability of long-term use, and the value retention when reselling are the most mainstream car consumers are more concerned about. Therefore, in addition to word-of-mouth, the certification and selection of authoritative institutions are also important channels for everyone to understand these "abstract" concepts.
For example, in terms of quality and reliability, the Civic performed quite well: the quality performance of the joint venture compact car ranked first in the China Automotive Product Quality Performance Study (AQR);2023 Jd.POWER China New Car Quality Study SM (IQS) ranks first in new car quality in the market segment.
The same is Jd.In the ranking of the value retention rate of the compact car class, the Civic once again won the first place. It is not expensive to buy and retains its value when it is sold, which is an unexpected surprise for most consumers. Moreover, the fact that the value is maintained itself also shows that the quality of the Civic is reliable.
In addition, in the teardown test of one of the top ten popular family cars in a vertical, Civic won the first place in the four items that consumers value very much: body strength, air curtain protection, chassis suspension and powertrain. Obviously, this generation of Civic is an "excellent student" in the same class in terms of the safety of the body structure, the safety configuration, and the chassis hardware.
Compared with abstract data, the intuitive feeling brought by the dismantling has further improved consumers' recognition of the Civic, which is also directly reflected in the sales level.
Civic sales in 2023 are still impressive.
Although the penetration rate of new energy continues to increase, the overall market of A-class sedans has been squeezed, but the Civic still maintains a steady sales volume. The market performance shows that the Civic, which has the endorsement of a large manufacturer and excellent quality, is still the first choice of many consumers.
Athletic genes don't just tease young people.
Many times, interests and passions will influence our choices. It's like I didn't understand why anyone would be so interested in a car as they sped past me, until I watched the car race and understood the adrenaline rush. Humanity's thirst for speed and power is engraved deep in our genes.
In the world of sports, the Civic has always been one of the "totems of performance", and the Civic that was driven half a century ago is still capable of making waves on the track. In the 2023 TCR event, the Civic Type R won the Zhuzhou Grand Slam twice, and the Shanghai Station also won the Grand Slam - "Drivers' Cup-Model Cup-Constructors' Cup" championship. The gallop on the field can not only ignite passion, but also reflect strength.
The popularity of the Civic Type R has allowed more friends to enjoy the excitement and surging without being on the track, even if they are just parked in the parking space.
In addition to the 420N·m horsepower Civic Type R, the regular version of the model can also bring the driver a superior mechanical texture. Fuel version 1Although the 5T engine is not amazing at the data level, many more expensive cars are not as comfortable and enjoyable as it is. The Civic hybrid version of the Civic with a strong drive and a province uses 20L engine + permanent magnet synchronous front motor layout, on the basis of power improvement, it has brought 4Fuel consumption of 39L 100km.
Azu's preference for Dongfeng Honda and Civic Type R also confirms the Civic's product strength and fan base.
In addition, the Civic has the potential to be modified to meet a rare rival in the same class, and the surrounding facilities of the modification are extremely mature and rich. This gives the younger generation more room to express their individuality. For young people, the potential of the Civic's modification is more personality and infinite possibilities, while for the calm middle-aged, movement and handling may not always be obvious, but the psychological feeling of having what is needed after the end is very important.
Appearance is a killer feature in any era.
In addition to performance, comprehensive strength is the foundation of hot sales.
Whether it's a home version or the more passionate Civic Type R, the Civic has a very high level of practicality. Space is a hard indicator to measure whether a car can meet the daily firewood, rice, oil and salt. Purely from the data point of view, the Civic's three-dimensional is not outstanding, but Honda's ancestral "MM concept" has also achieved "maximum occupant space and minimized mechanical space" in the Civic. "The space performance beyond expectations is not only suitable for young men and women, but also for the needs of the family after having a small baby.
As an eleventh-generation model, the design of the Civic is also more in line with the trend of the times. The exterior design has changed from angular sharpness to maturity and robustness, and the interior has both retro mechanics and cyberpunk coolness. At the same time, the unobtrusive, yet practical configuration provides technological comfort and safety.
Dongfeng Honda's pace of electrification transformation is also earlier than most people expected, and the current I-MMD dual-motor hybrid system equipped on the Civic has experienced more than 20 years of development, four generations of evolution, and has won the trust of more than 4.5 million users around the world. Of course, the significance of this system is not that it has a long history, stability and reliability, but more importantly, it provides more choices for users with different needs under the wave of new energy.
In Hainan, where the cost of use is lower and the temperature is warm all year round, pure electric models have a more economical cost of use. In most northern regions where temperature differences are large and charging infrastructure is not yet complete, hybrid power is still the more acceptable solution for most users for a long time. Civic has proved that there is not only one solution to the problem of new energy. In the face of different user needs, HEVs, PHEVs, REEVs and pure electric models all have different value flashes.
Write at the end. The problem that traditional car companies, especially fuel models, must face is the erosion of market share by new energy. The change in energy types has indeed triggered a profound change in the automotive market.
However, for most consumers, the essence of a family car remains the same: it is not economical and practical, and it is not expensive to buy and save moneySafe and reliable, there is no need to worry about excessive maintenance costs and miserable second-hand residual value in case of accidents;Plenty of space for the whole family's comfortThe mechanical driving pleasure is the icing on the cake, which is different from the silly classic and the mechanical driving pleasure, which is where the Honda Civic has always been strong.
In the face of the wave of new energy, as an important fulcrum in Dongfeng Honda's electrification transformation, the Civic equipped with the first-class i-MMD hybrid system has also given an answer that is more suitable for most families at this stage and even in the last five years and ten years with its deep technical accumulation.
Able to take into account fun and more possibilities, but also fit the "firewood, rice, oil and salt" of daily life, the achievements of the Civic are not only the past and present, in the time as far as the eye can see, the Civic is still worthy of the focus of most families.
Wen Wang Manhua.
Figure Network.