**|Tech Planet
text|Wang Lin, Lin Jing
The day in Sangpo starts at 1 p.m., and when you enter the huge sign with "Sangpo Village", you can see more than 3,000 shops along the street. A young man who recently went to Sangpo to sweep goods said that even the cleaners wore clothes from the northern brand, and Nike felt that it was worthless. If you're energetic, you can stroll until 2 a.m., when the business closes.
Every winter, countless pairs of snow boots are shipped from Sangpo, Henan Province to all over the world. This is the busiest time for the people of Sangpo. But this year, the situation is even worse, for the sake of cost performance, more and more young people are pouring into Sangpo to sweep goods, and they spend the whole day shopping.
In fact, Sangpo is just a small village of less than 7,000 people in Jiaozuo City, Henan Province, and according to Encyclopedia, its annual output value has reached 1.2 billion. But that's after 2017.
Sampo used to be just a small village where families made cooked sheepskins. In 2017, UGG's largest foundry in China moved to the Longfeng Fur Factory in Jiaozuo, Henan Province, 17 kilometers away, and Sangpo Village started its journey to wealth.
At the beginning of the transformation in 2018, there were only more than 10 physical shoe stores in Sangpo Village, but in just two years, there are more than 2,000 physical stores, and now there are more than 3,000.
Every winter, it is the warmest season in Sangpo Village, and it is also the most prosperous day of the year. At 3 o'clock in the morning, when the shopkeepers finished inventory, the curtain of the stall was slowly lowered, and the day's excitement slowly came to an end.
It exploded this year, and there were a lot of it last year, but not as much as this year, and this year it became famous. "It's been a long time since the king who has set up shop in Sampo has had such a busy winter. Sometimes she was so tired that she fell asleep in her chair while the customers were picking out clothes.
For young people who value money, Sangpo is a shopper's paradise. More than 100 high imitation ugg, more than 400 north, more than 880 top "Canada goose" is the norm. But if you want to buy good things in Sangpo, you also have to pay attention to it.
When buying, you need to compare more details, sometimes the difference of 50 yuan will be much worse", a consumer who has just returned from sweeping goods in Sangpo told Tech Planet. She has just purchased a short "Canada Goose", a North Classic and vest, a Lulu down jacket and MLB Yankee models, as well as a pair of men's shoes and women's shoes, totaling only more than 2,000 yuan.
On major social platforms, search for "Sangpo", and you can see that consumers from all over the country are organizing groups to purchase here.
In Sangpo, a small village of more than 7,000 people, there are more than 3,000 shops. The shops are spread out on a single street with 10 alleys crisscrossed by the streets. The landmark here is a giant snow boot, which is the first commodity of Sanpo.
Sangpo is the most suitable for families to buy winter clothes, which is the most cost-effective way to travel expenses. Beginning on November 8, the busiest season of the year began, with curtains on some shops plastered with "No Retail" signs. Their business is already hot enough. A consumer who visited Sangpo in September said that at that time, there were hardly any people on the road, and only a few shops were open, which was far less popular than it is now.
A number of consumers who went to Sangpo to shop told Tech Planet that there is no need to think about shopping guides here, because many stores do not have waiters. After entering the store, consumers can choose their favorite clothing, shoes, hats, scarves, etc., try them on and be satisfied, and go directly to the boss to bargain.
Of course, you'd better go on weekdays. Because, on Saturdays and Sundays, there is no water. Although the parking space is only 10 yuan, you are likely to arrive at 12 noon and there will be no parking space.
However, only snow boots are a specialty of Sanpo, which is the world's largest sheep shearing production base. Other down jackets and other products are mostly purchased from other places. Due to the short supply, the price of basic snow boots increased by 20 yuan.
Most of the consumers who go to Sangpo to shop come for the value for money, but the world's largest snow boot production site still doesn't satisfy everyone. One consumer, who had been to Sangpo last week, even returned empty-handed. In her opinion, Sangpo is more like a pedestrian street in the county, and each style is similar. "The clothes don't have any texture, and the real experience may not be as good as Wanda Plaza, there is only one public toilet, and there is no place to put your feet," she complained.
No one knew how rich the merchants in Sangpo were. The king of Sangpo merchants told Tech Planet that this village used to be rich, and the whole village was wholesale sheepskins, many of which had shoe factories, and the annual income of one million was considered small here.
This year, the merchants in Sangpo are even busier. Many Sangpo merchants said that the old ladies in their seventies and eighties came out to pack, and sleeping three or four hours a day was almost everyone's state. The epidemic has made most merchants afraid to stock up in large quantities, and they cannot undertake the influx of **.
There are too many orders to be received", a Sampo factory owner told Tech Planet, which has been receiving orders since July this year, and the biggest challenge this year is that the existing team size is difficult to meet the production demand, and more than 200 part-time workers have been recruited this year. But it is also difficult to recruit skilled workers, and factories will compete for jobs with high salaries. As demand outstrips supply, shoe shipments** will also increase by 10% this year. According to him, this year, many other types of factories have entered the "gold rush" to open up shoe production lines.
In order to catch up with the order, many front-line workers set off at 7 a.m. and worked overtime until 12 p.m. at night. Almost every one of them is out of stock in Sangpo. Therefore, the goods have to rely on "grabbing".
Relying on layer after layer of **, high-imitation UGG snow boots are transported from Sangpo to all parts of the country. A ** told Tech Planet that if you take the goods upstream, you need to pay a one-time fee of 500 yuan **. "* The price is my selling price of 50 yuan per pair, a one-time more than 10 pairs, but also a reduction of 10 yuan, some styles themselves are priced low can not be less, but most of them can. ”
It's also a paradise for the best.
A blogger named "Li Yunfei's Free World" started working in Sangpo last year and opened a physical store in Sangpo. His day started at 12 noon, and he was busy until five or six o'clock in the morning, after breakfast, after returning to the hotel, he began to reply to the never-ending messages on his mobile phone, at this time it was almost 8 o'clock in the morning, and he rested for four hours and continued to work. In just one year, he gained 30 pounds and earned 200,000 yuan in 4 months.
Wang Ming works in the urban area near Sangpo, and since October, he has been going to various shops in Sangpo every day after work to start a day's work.
Wang Ming introduced to Tech Planet that the quality of products in October is generally the best, and from November to December, due to the influx of orders, the factory is in short supply, and the psychological pressure of delivery is greater, "As soon as the basic goods come out, they will be swept away, and it is difficult to find the goods with a little style design, and some basic models can still be bought." ”
For the first class, on the one hand, the time to get the goods has become longer, and it is necessary to select the best products from the mixed products, and to compete on the spot to grab the goods. Wang Ming told Tech Planet that the quality of many products recently is second-class, "There are too many orders, and they are all rushing out." ”
Wang Ming said that after the general merchants unloaded, they would rush to grab the goods, and many people on the scene even grabbed them directly from the side. Wang Ming averaged 60 to 70 orders a night, and after packing and sending the goods every day, it was until the early hours of the morning.
Three, four points. On the other hand, there has been a sharp increase in after-sales problems. Now many stores in Sangpo have no after-sales service, and some stores are "only exchanged but not returned".
If a ** sells 100 pairs of UGG a day, earning 50 yuan per pair, it is 5,000 yuan a day.
Even the surrounding hotels have enjoyed the dividends. Tech Planet found through the Meituan app that the nearest budget hotel to Sangpo was full within 10 days.
In less than a month, Sampo will usher in the off-season again. A factory owner told Tech Planet that now orders need to be scheduled and shipped, and if you want to order, hurry up, and now we are at the end of the quarter, some models will no longer be produced, and the basic model is still no problem, but it does not support all returns.
This is also in line with the rhythm of the apparel industry. Because, in December, we will start arranging spring payments. If you go to Sangpo at this time, you may be able to pick up the leak.
An e-commerce merchant in Weihai, Shandong Province, said that now many people mention Sangpo to represent imitation hats, and they feel that they are not sold steadily. Everyone knows that what Sangpo does is not a brand**, which also means risk.
A ** shopkeeper who picked up the goods from Sangpo told Tech Planet that all UGG's snow boots were labelled at the time, so they were easy to complain about. For safety reasons, many replica snow boots produced by Sangpo are no longer labeled with the UGG brand.
In the past two days, Sangpo has once again ushered in a big inspection, many shops are no longer open, and it has been quiet again. "Almost all businesses close their doors in a second," someone wrote on the social platform. A local in Jiaozuo said that Sangpo would conduct major inspections every once in a while, closing the doors during the inspections and reopening them after a while.
For most merchants, they are not resting. Sending away what they owe is probably something that most of them are doing.
More than one consumer told Tech Planet that although the brand of snow boots sold by Sangpo is a replica, the wool inside is genuine. Perhaps, for Sangpo, creating his own brand and rejecting imitations is the long-term solution. Kunpeng Project