During this time, many friends have consulted whether a certain product is good, and even there are people on the Baijia number who have consulted such a question, or I would like to suggest that you should not have a way of thinking about chasing products when configuring insurance. Today, I deliberately wrote down two conclusions and shared them with friends who are also caught in similar problems.
The first conclusion: a single product recommendation or a single product promotion is very likely to fall into sales misleading.What is sales misleading?Logical and self-consistent sales pitches are a form of sales misleading. Many people have heard the story of selling combs to monks, which is also a very classic case in the field of marketingIt's classic, and I might say it's great in other areas, and I feel like it's copied down and learned, but when it comes to insurance allocation, I'd rather call it sales misleading. Why?First of all, there is no absolutely good insurance product in the world, and the insurance product itself does not have any technical barriers, that is, anyone can write in black and white, as long as it passes the review of the regulatory authorities, it can be listed, but because each company has different trade-offs for shareholder interests or market strategy reasons, so there are different products to cater to and meet the needs of a certain type of people.
Then, for customers, whether the so-called good or not, whether it is suitable or not, it should be guided by the needs of their actual family financial management from their own needs, rather than being entangled in whether this product is good or that product is good, which will undoubtedly take the initiative to fall into the trap of misleading sales. For example, if you have a stomachache, regardless of the reason, you can directly study which one is better, stomach digesting tablets or Yueyueshu, can it be said that you are a little stunned?It's like a monk who bought a comb, can he really give away those hair combs?Blessed amulets are what the believers really need, aren't they?
From this, we can also extend a second conclusion: when configuring pension planning, it is meaningless to calculate and compare IRR, but sometimes there is reference value.When you consult an insurance person or consultant and configure pension planning, you may hear the word "IRR growth", which used to be close to 35%, and now because of the floating dividends, it is beginning to be varied, so everyone often asks, does it make sense to calculate and compare IRR?I must say, it doesn't make sense, but it works sometimes.
First of all, we must understand that IRR, the full name of internal rate of return, is the discount rate when the total present value of capital inflow is equal to the total present value of capital flow, and the net present value is equal to zero. To discuss whether it makes sense, we must first know that IRR has a precondition, that is, it must be compared with the full efficiency of the operation of the fund to be valuable, that is, every income obtained can be immediately continued into the investment. To give the simplest example: invest 100 yuan and return 112 in the next year, and invest 100 yuan to make a profit of 1 yuan per month and return the principal at maturity, the total return of the two is the same 112%, but the IRR is the latter is high, so IRR is an important consideration index for angel investors and investment institutionsTherefore, when we say that the allocation of pension insurance, it is more meaningful to compare IRR than to compare total income.
However, it is also valuable from another point of view, because IRR is always a type of yield. The higher the IRR, the less time cost or capital cost will be required to achieve the planning goal, and naturally we should also properly consider the IRR in the final implementation stage of the plan. However, in fact, the IRR level in insurance products is only a few tenths of an annualized difference, but what kind of family financial planning we need at the moment, whether the product can realize the way we plan, and whether the investment strength of the company behind the product can support the dividend part is the real focus. For example, some of our friends are very fond of the so-called "cash", that is, liquidity, then I will always suggest that only a part of the funds should be left for insurance, and the other should be placed on short-term financial productsFor example, some friends are very interested in the benefits, then I will also advise them not to think about insurance, put it in today, and they will be wow in two days. Therefore, IRR is not the first factor we should consider, but an additional reference option with a certain significance, in other words, insurance allocation, especially pension allocation, is to use the current money to plan the future life, do not mix with investment, do not confuse with the income of fighting.
If we understand that there is never a panacea, we will understand that the allocation of insurance and even financial planning should be guided by the needs of our actual family financial management, and do not follow the trend of chasing products, nor do we fall into some specific comparisons. I used to say that insurance is a good thing, but the premise is that the family economy cannot be ruined first because of the allocation of insurance.
Linyun said