In 2023, the consumer market will fully recover, and the catering industry will also usher in a consumption boom. Haidilao, a leading catering company, has been continuously improving its operational efficiency under the promotion of the "Woodpecker Plan". In mid-2023, Haidilao will achieve a reversal through the extension of products and services.
According to Haidilao's financial report, as of June 30, 2023, Haidilao achieved revenue of 1888.6 billion yuan, an increase of 24 over the same period last year6%；Net profit 225.9 billion yuan. In 2023, Haidilao, which used to be known for its birthday services and nail services, will begin to pay attention to the dining atmosphere of the store, customer experience, and provide emotional value for customers.
In the first half of this year, Haidilao arranged concert "branch venues" in stores through concert buses;Jointly launched the "Happy Continuation Program" with ticketing platforms to attract young consumersInnovative services such as frozen roses, shampoo services, night market stalls, and campus hot pot have also made Haidilao frequently out of the circle and on the hot search.
In August and November this year, Haidilao also opened the country's first "Beef Workshop" and "Seafood Workshop" special theme stores in Shenzhen and Qingdao respectively, launching products that integrate local eating habits and better resonate with consumers.
In addition, Haidilao attaches more importance to unleashing the vitality of front-line innovation, listening to the voice of consumers, and giving the region greater autonomy to gain in-depth insight into the marketAt the same time, it rewards employees for innovation, provides rewards for employees who put forward innovative suggestions and passes, improves the combat power and enthusiasm of grassroots employees, and also improves the overall income level of employees.
At a time when competition is fierce and industry standards are constantly improving, Haidilao has optimized and adjusted internally, strengthened innovation and upgrading, and met the needs of consumers with diversified services and products.