It is reported that the preferential one-step plan will invest 2 billion yuan in driver-side subsidies in 2024, which aims to enhance the competitiveness of preferential one-step in the online car-hailing industry. The funds will be used directly to increase the income of ride-hailing drivers, which will not only help retain the existing driver team, but also attract more talented drivers to join the Uber One-Step platform. With the addition of more talented drivers, UberOne will be able to provide better and more efficient services, thereby improving passenger satisfaction and riding experience. This is not only crucial to the development of the Preferential One-Step platform, but will also have a positive impact on the healthy development of the entire ride-hailing industry.
2 billion subsidies: so that drivers can earn money, so that customers can save money
Taxis are getting more and more expensive, and drivers are earning less and lessMany ride-hailing drivers say it's getting harder!In the face of the pressure of the platform's "high commission" and the competition between various platforms, it used to be "easy to exceed 10,000", but now "it is possible to get up early and be greedy for 10,000". With the continuous establishment of standards for China's ride-hailing industry and the continuous improvement of various policies and regulations, the situation of "one dominance" in the ride-hailing industry no longer exists. And to get a place in such fierce competition, there are only two problems to solve: let the driver make money, and let the passenger save money. Youxiang is well aware of the pain points of the industry and has decided to help drivers regain their former income levels through huge subsidies. After the huge amount of 2 billion yuan is subsidized, the driver will enjoy the excess subsidy of the platform, and then through a full range of support policies and efficient management mode, it will fundamentally solve the problem of difficult for drivers to receive orders and make money, and at the same time, it will also allow customers to really save money.
Full-link strategy: solve the problem of platform traffic through multiple channels
In today's digital era, the importance of traffic to the online car-hailing platform is self-evident, in order to be able to correct the driver's income and ensure the stability of the platform's traffic, Youxiang has actively deployed online and offline multi-channel operations, and achieved cross-domain traffic interaction through in-depth cooperation with various partners. **, through strategic cooperation with Internet giants such as Didi, Hua Xiaozhu, Tencent Map, Map, and eLong in the same city, we have built a super gold-absorbing team, and then used big data to analyze user needs and be accurate.
Push coupons, red envelopes and other benefits to attract potential users. At the same time, the platform will further strengthen cooperation with social media and content platforms to improve brand awareness and popularity. **, the platform will implement a variety of targeted promotion strategies, and attract users with different needs to join by creating three major operating models: Preferential Express, Preferential Hitchhiker and Preferential Intercity.
Of course, the full-link strategy of Preferential One Step is not only limited to traffic acquisition, but also continuously improves the user experience and enhances user stickiness through refined operations, personalized services, data-driven decision-making and other means. From customer acquisition and drainage to activation of old users, and then to word-of-mouth communication, the full-link strategy of Youxiang One Step aims to open up the entire user life cycle and maximize the value of traffic. Wang Chao, Deputy Director of the Institute of Economic and Social Studies of the China Academy of Management Sciences, said: "Youxiang has boldly adopted a full-link strategy in the online car-hailing industry, solving the problem of platform traffic through multiple channels, demonstrating its leading position and innovative thinking in market competition. ”
It is reported that in the future, Youxiang will also actively participate in social welfare, participate in public welfare undertakings through multiple channels, further establish brand image, and enhance social influence.
Through huge investment, market subsidy strategy, expert recognition and social responsibility, Youxiang is becoming a leader in leading the transformation of the ride-hailing industry. In the future, Youxiang will continue to uphold the principle of "customer first", constantly explore new service models and technological innovations, and provide users with safer, more convenient and more comfortable travel services. At the same time, Youxiang will continue to deepen cooperation with all sectors of society to jointly promote the healthy development of the online car-hailing industry and the prosperity and progress of society.