In 2023, generative AI will usher in a big explosion, and the industry has experienced unprecedented rapid development, and quickly penetrated into all aspects of people's lives, breaking through industry boundaries in a short period of time, and is reshaping all walks of life.
According to writerbuddyAccording to a recent survey by AI, back in September 2022, AI apps received only 241.8 billion, and by August this year, the total number of visits to AI applications in a month had soared to 2.8 billion, an increase of nearly 11 times.
WriterBuddy analyzes more than 3,000 AI tools using SEO software Semrush to demystify the trends in the AI industry
Between September 2022 and August 2023, the top 50 AI tools attracted more than 24 billion visits, including:ChatGPT reached 14 billion visits, ranking first, accounting for more than 60% of the total visits. In the past 12 months, AI applications have seen an average of 2 billion visits per month, and over the past six months, the average number of visits per month has surged to 3.3 billion. ChatGPT, Character AI, and Google Bard saw a net increase of 1.8 billion visits, 463.4 billion and 68 million. Caviyon, Midjourney, and Quillbot saw the largest drop in traffic. Judging from the statistics of various countries, it is inThe United States has the most AI users, contributing 5.5 billion visits, accounting for 22% of total traffic62%, European countries accounted for a total of 3.9 billion visits. From the category of AI application tools,AI chatbots are the most popular, with 19.1 billion visits。More than 63% of users choose to use AI tools via mobile devices. There is also a gender difference in the use of AI apps: 695% are male, compared to 30% female5%。From September 2022 to August 2023, the top 50 AI tools attracted more than 24 billion visits, with the following overview of the top 50 most visited AI applications.
According to statistics, ChatGPT undoubtedly occupies an absolute "leading edge" in this AI wave, with 14 billion visits, accounting for more than 60% of the total traffic.
But there is a trend in the AI industry traffic map that has sparked widespread **, with about 1.2 billion visits lost after peaking at 4.1 billion visits in March this year, creating doubts in the market about whether the AI bubble has burst. In the report, Writerbuddy argues that the development of AI technology is unique and different from other technological waves in history, and that interest in AI continues even after a decline in 1.2 billion visits.
1. ChatGPT (14.6 billion visits).
There's no doubt that ChatGPT is the number one AI app this year, with a cumulative 14.6 billion visits between September 2022 and August 2023. It has the highest usage rate in the United States, followed by India and Brazil.
2. Character AI (3.8 billion visits).
Like ChatGPT, Character AI is an AI chatbot founded by former Google employees Noam Shazeer and Daniel de Freitas that allows people to chat with virtual versions of celebrities or anime characters like Billie Eilish, while creating their own chatbots and AI assistants.
It is characterized by a rich role-playing function, which will respond in different styles of language based on the massive amount of data it has learned. This provides an interesting option for those who want to explore a richer conversational experience with AI.
3. QuillBot (1.1 billion visits).
Quillbot is an NLP-based article summary writing and editing tool, which can automatically help users rewrite articles, summarize articles, and expand articles through semantic analysis. It brings together the power of multiple language models, provides new ideas for articles through generative language models, and uses search models to find relevant details and expand.
This type of article assistant has grown tremendously in the past year. However, Quillbot has recently faced some user churn. According to the report's analysis, this is mainly related to ChatGPT's strong zero-sample learning ability. The latter can be more attractive with the creation of unlimited themes with simple prompts.
However, in terms of practical results, professional writing assistants such as Quillbot still have the upper hand. They can provide richer grammar, logic, and style guidance, and output more fluent and logical articles. In the future, with the continuous optimization of algorithms, various writing assistants will continue to play an important role and become an important writing tool for most users.
4. Midjourney (500 million visits).
Midjourney is an image generation tool based on Generative Adversarial Network (GANs) that allows users to enter a text description and it can automatically generate** and photorealistic images. This kind of AI image generation tool is one of the most active directions in the past year.
Midjourney's core strength is high image quality and a variety of styles, bringing together tens of billions of high-quality** pieces of data to train a style with rich colors and smooth lines. Users can explore the imagination space through text, and automatically output stunning images.
The tool attracted 500 million visits between September 2022 and August 2023, with users typically spending about 11 minutes and 43 seconds per visit. It has a whopping 92% male users19%。
5. Hugging Face (300 million visits).
Hugging Face is an open-source tool and service platform based on machine learning. Users can access a variety of top-notch AI models in their community, train with them, and deploy tools that meet their needs.
The biggest feature of Hugging Face is that it aggregates thousands of high-quality AI models such as NLP, CV, and voice around the world, and supports more than 70 languages and voices. Users can fully reuse these models to create new applications. It provides full support from model search, fine tuning, to continuous deployment.
Hugging Face represents an intermediate-layer platform from algorithm development to application implementation in the AI industry chain. It dramatically lowers the barrier to entry for AI application development and accelerates more ideas into reality. As its community influence continues to expand, Hugging Face is becoming an important bridge between algorithm research and commercial applications.
6. Google Bard (2400 million).
Google Bard is an AI chatbot launched by Google and is seen as the biggest competitor to ChatGPT. After ChatGPT became popular around the world, Google accelerated the launch of this product to compete with it.
Bard integrates Google's decades of precipitation in AI algorithms with higher computing power, and is theoretically expected to make more intelligent and accurate responses. But in the first public demonstration, Bard made a low-level mistake, and was once questioned by the outside world as still not as mature as ChatGPT.
Despite this, given Google's strong business layout strength, bard is still attracting attention and expectations. In just two months, its traffic grew by 68 million times. Looking forward to 2024, the competition between Bard and ChatGPT may become a hot topic in the AI field.
7. Novel AI (The number of visits is 2.)3.8 billion).
Novel AI is an AI startup founded by a former OpenAI executive that is committed to training new basic language models as the basic technical support for various downstream applications.
Novel AI's goal is to train a new model that is more powerful than OpenAI's GPT model. It is expected to bring significant innovations in many aspects, such as the scale of training data, multimodal applications, and more.
8. Capcut (200 million visits).
Capcut is a powerful editing application developed by Bytes. In Capcut, users can enjoy a wide range of easy-to-use editing features, such as cutting, speed settings, reversing and rewinding, adding text, stickers, and more.
9. janitorai (the number of visits is 1900 million).
Janitor AI is an immersive, scenario-based, 2D role-playing chatbot platform. This intelligent chatbot uses innovative technology to interact with users, offering a variety of role options to encourage users to be creative and participate in conversations.
Among them, a notable feature of Janetor AI is its NSFW chat mode, which can meet people's diverse emotional needs. In addition to this, it utilizes natural language processing (NLP) technology to effectively understand user input, enabling natural-sounding conversations and fast query responses.
10. civitai (the number of visits is 1.)700 million).
Civitai, commonly known as Bilibili, is a platform designed for Stable Diffusion AI art models. This AI painting model technology focuses on Stable Diffusion, which is an image generation technology based on gradient descent that can generate artworks in different styles based on text or image input.
There are over 1,700 models on Civitai**, all uploaded and shared by numerous creators. Users can find a variety of inspiration on the platform, including prompts, LoRa models, Checkpoint models, and more. In addition, users can share their AI artwork on Civitai and interact with a vibrant creative community.
In 2023, ChatGPT will bring AI intelligent conversation applications into the public eye, and for a time it will start a boom in entrepreneurship and investment. But we also see that there is still a huge room for growth and imagination behind it. With the further improvement of algorithms and computing power, AI will be integrated into our lives in a more humanized and easy-to-use way, allowing technology and humanity to achieve a deeper integration.
No. 1: ChatGPT (net addition: 1.8 billion visits) As an industry leader, the number of users has continued to grow significantly since the number of users exceeded 1 million in November last year. However, during the period when AI as a whole occurred**, its traffic also declined, losing more than 77.9 billion traffic. Another possible explanation is the launch of its mobile app.
2nd place: Character AI (net addition: 4.)63.4 billion visits). This app has gained a lot of attention in the celebrity and gaming worlds, with an average of 31.8 billion.
No. 3: Google Bard (net addition: 68 million visits). Google launched Bard in March of this year, and since then it has continued to add new features to Bard, including AI analytics**, multilingual services, and more. Between March and August, there were more than 2 visits to bard41.6 billion, with an average of 34.5 million per month.
No. 4: Janetor AI (net addition: 48.8 million visits). Janitor AI stands out among conversational AI applications, creating an immersive, scenario-based, two-dimensional role-playing chatbot platform for users. This intelligent chatbot uses innovative technology to interact with users, offering a variety of role options to encourage users to be creative and participate in conversations.
5th place: Perplexity AI (net addition: 25.3 million visits). Perplexity AI is an AI education app that makes learning quick and easy.
6th place: civitai (net addition: 23.3 million visits). Users can share their own trained AI image generation models on the platform and use the output of these models.
7th place: Leonardo AI. Leonardo AI is an image generation tool that has previously launched a generation feature and is available for free trial.
8th place: Elevenlabs (net addition: 15.9 million visits) Elevenlabs, a speech-generative AI platform, previously launched AI dubbing capabilities that convert spoken content into another language while preserving the original speaker's voice, language patterns, emotion, and intonation.
No. 9: Capcut (net addition: 14.6 million visits). Capcut is a powerful editing application developed by Bytes. Users can use editing functions more conveniently, such as cutting, speed setting, reversing and rewinding, adding text, stickers, and more.
10th place: cutoutPRO (net addition: 14 million visits). cutout.Pro is an AI-driven visual design platform that can transform static into AI application tools.
1st place: Caviyon (net loss of 15 million visits) As a free AI image generator, Crayyon lost a total of 15 million visits during the study. One of the reasons for this is the development of the industry and the emergence of more competitors.
Second place: Midjourney (net loss of 8.66 million visits) Midjourney, an AI image generator app, saw a decrease of 8.66 million total visits during the study.
3rd place: Quillbot (net loss of 5 million visits) Quillbot lost a net 5 million total visits. As an AI-writing type of application, it may be replaced by some chatbots.
4th place: Jasper (net loss of 1.27 million visits) Jasper was one of the first AI writing tools to be launched, with a net loss of 1.27 million visits to its web page traffic during the study period.
5th place: Zyro (net loss of 1.09 million visits) Zyro, a builder that provides content, title generator, heatmap, and design support for creation, lost 1.09 million visits during the study period.
According to the report, 5.5 billion AI users in the United States visited the total traffic, accounting for 22 percent of the total traffic62%。India followed with 2.1 billion visits to AI apps, accounting for 852%。India is also known for its large tech market, and as a result, access to AI applications is significantly higher than in other countries in the face of India's already large population.
India is followed by Indonesia, the Philippines and Brazil. The number of visits to AI applications in these three countries is almost the same, at between 1.3 billion and 1.4 billion.
In addition, according to Writerbuddy's statistics, China ranks 47th in terms of AI app visits.
According to the report, among the top 50 most visited AI tools, "image generation" apps accounted for the highest proportion, with a total of 14. There are 8 types of "AI chatbot" applications and 7 types of "AI writing generator" applications. There are 5 apps in the "Builder" and "Speech & **" categories, and 4 tools in the "Design" category.
According to the report, AI chatbots led the way with 19.1 billion visits, and AI writing tools also had 1.7 billion visits, showing strong market demand.
Chatbot tools like ChatGPT and Google's Bard are popular for their wide range of uses, such as:
Writing & Content InnovationEducation & Knowledge DisseminationTranslation & TransliterationIdea Stimulation & PlanningAssisting with Product RecommendationsData ProcessingVarious AnalyticsThese capabilities make AI chatbots play a huge role in almost any industry and role, thereby increasing productivity.
The rise of AI writing and image generators.
While AI chatbots can also write to a certain extent, specialized AI writing tools also occupy an important place, with 1.7 billion visits. This was followed by image generators such as Midjourney, which attracted a lot of interest from various industries, generating 1.6 billion visits.
Most visited AI chatbots:ChatGPT is in the absolute lead, accounting for 76% of the total visits to the AI chatbot category31%。It was followed by Character AI at 1986% of the visits came in second.
Other competitors like Google Bard, Janitor AI, Perplexity AI, Youcom, Crushon AI, and PersonalAI, all of which account for less than 2% of total visits.
According to the report, when you look at the average time spent, apps like Character AI, Dezgo, and Janitor AI stand out from the crowd with average usersEach visit lasts for more than 25 minutes. According to the analysis, this not only means that these apps create an immersive user experience, but also that there are features that are more in line with specific target groups.
The average usage time of AI application tools is 12 minutes and 34 secondsIncluding ChatGPT and Bard are slightly below this average. This can also be explained by the fact that chatbots function mainly to search and query questions, while ChatGPT and Bard answer them quickly.
Next, we aim to take a deeper look at AI audience demographics, taking a closer look at traffic**, devices, and gender. This exploration aims to refine our engagement strategy, ensure tailored interactions, and enhance understanding of AI's diverse user base for more effective optimization.
The report first breaks down the AI tools by traffic channelOf these, 8053% of users access these tools directly, indicating that the user base is already established or that users have a regular usage habit. Search accounted for 1140%, which indicates that there is an effective SEO strategy between these platforms, with 673%, highlighting partnerships or spreading through user word-of-mouth.
Interestingly, despite the rise of AI on social, social only brought 102% of traffic, paid search, and other tools contribute negligible at 021% and 012%, indicating that these AI tools are investing a limited amount in paid advertising.
AI Application User Population by Device, 6320% of users access these tools via mobile devices, highlighting the importance of AI apps adapting to mobile devices. At the same time, desktop users accounted for 36 of the total80%, which shows that while there are still a large number of users accessing AI applications from traditional platforms, the importance of mobile optimization is clear.
According to the report, this distribution shows a trend towards a mobile-centric approach to technology development, as well as the need for AI tool developers to prioritize mobile-friendly interfaces and features.
Use of AI apps by gender: 695% of users are male, while 30...5% are women.
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