or a mouth full of big buckteeth, baring teeth and grinning;or exaggerated expressions, picking noses and squeezing eyes;or with teeth and claws, and a cloak of hair;Or scantily clad and performing "magical" ......With the advent of live streaming, some Internet celebrities seized the curiosity of some netizens, and deliberately pretended to be ugly and crazy to sell stupid to attract fans to complete the delivery. At present, some offending accounts have been permanently banned. (According to the "Rule of Law**" December 5**).
The live broadcast room is not a moral depression or a place outside the law, and the anchor with goods cannot speak honestly, and his behavior cannot be without a bottom line. Under the guidance of "traffic is king", some anchors have gone sideways in order to make profits, not recommending high-quality products and providing reliable explanations, but going vulgar, vulgar, and willing to be vulgar, polluting the network ecology, violating public order and good customs, and even challenging the bottom line of the law.
Treat vulgarity as elegance and ugliness as beauty, and consumers will not buy it. According to a report released by the China Consumers Association, the anchors who rely on scandal in live streaming are causing more people to resent them. For anchors with goods, it should be understood that the eyes of the masses are bright, and consumers have basic judgment of right and wrong and aesthetic standards. I hope that those anchors who still want to take this path will stop, otherwise they will end up harming others and themselves.
In recent years, many "intellectuals" and "cultural people" with poetry and books have appeared in the live broadcast room, passing on knowledge, insight and talent while selling goods, and have won the trust and praise of consumers. For example, Dong Yuhui never wiped the edge in the live broadcast, but insisted on establishing himself with in-depth knowledge and wise words to gain a win-win situation of word-of-mouth and sales. The anchor with goods to get a lot of traffic is not only a vulgar marketing road, but also a high-grade, stylish, and charming way. This enlightens the relevant anchors who bring goods to consciously emphasize taste, style, and responsibility, consciously abide by laws and regulations, strengthen moral character cultivation, work hard to continuously improve and enrich themselves, and resolutely resist vulgarity, vulgarity and kitsch.
Curbing the chaos of vulgar anchors with goods requires strict self-discipline of anchors with goods, and also depends on the active actions of relevant parties. Platforms should do a good job of entry gates, improve relevant review standards and review methods, strengthen the normalization and intelligent monitoring of platform information content, strengthen account management, and establish measures for handling account violations. Relevant departments should weave a dense network of the rule of law, and use economic means to strengthen the supervision of anchors with goods, cut off their channels for illegal profits, and make illegal activities unprofitable. Such concerted efforts can make live streaming run on the right track and promote the sustainable and healthy development of the e-commerce live streaming industry.
*:Hebei**丨Author: Xu Junqiang.