Listening to Lei Jun's press conference is like listening to a popular science, he will tell you what he has learned, if you happen to be interested, the press conference sent by Xiaomi is actually worth listening to repeatedly, and the same is true for today's car conference.
This is also the biggest difference between Xiaomi and other car companies, as a user-oriented enterprise, its press conference, its marketing actions are for users to see, not for the boss to see, so from last night's "tribute", we have been pulled into the rhythm of the press conference by Xiaomi in advance.
This kind of company that is even breathing in marketing, as well as the innate user perspective, may be difficult for traditional car companies to learn.
At the beginning of today's press conference, Mr. Lei took over and responded to the uproar caused by last night's tribute, and sincerely explained the reasons why he did not pay tribute to FAW, Second Automobile, Changan, SAIC, GAC, BAIC, Great Wall, Geely, and Chery, saying that this is just everyone's misunderstanding.
Lei Jun is such a person, after the car is built, the character still can't change, as soon as he came up, he played a sincere card, but the turning point also came quickly, and soon after the salute, he came to salute first and then soldier, and talked about technology.
Is Xiaomi, which makes cars, still a first-chain integrator?
This press conference, which was named in the name of technology, has actually told most of the content except **, but perhaps because the product will only land next year, there are many doubts after the press conference.
"Your technology is all on PPT", "To put it bluntly, it's all the stuff of ** business".
But in fact, after careful calculation, the Xiaomi car will be landed in two or three months, which means that the reference value of today's PPT is not low. We picked out two key points from the ppt and picked up the real skills of Xiaomi cars.
Of course, there is a big premise that in today's automobile market, it is also a kind of ability to integrate the first chain, and it is not important to change the word to self-research when publicizing, after all, it is ultimately necessary to rely on actual experience to speak.
The first focus is on three point techniques.
Lei Jun first talked about the motor, the core indicator is the speed, although Xiaomi was cut off by the 22000 rpm Huawei motor on the Zhijie S7 a month in advance, but Xiaomi's own V6 and V6S super motors still have a high speed of 21000 rpm, surpassing the Model S Plaid and Zeekrypton 001 FR, the strength should not be underestimated.
There's also a V8 motor that won't be available until 2025 at 27,200 rpm, and it's on the books, with an impressive book specs and a power density of 1014KW kg, far more than the Model S Plaid's 622kw kg, but it's hard to say whether it will be able to maintain its lead in 2025.
And the reason why Lei Jun wants to show his muscles in advance is also to let everyone know that Xiaomi has pre-research technology, and it has even rolled up to 35,000 revolutions in the laboratory.
Let's look at the battery again,The important thing here is the CTB integration technology,There is a key indicator on the PPT that may be ignored by many people,That is, the battery pack and floor thickness of Xiaomi Su7 add up to only 120mm,This record should be the first at present。
Previously, Zhijie S7 had said that its 117 mm battery pack thickness (without adding floor thickness) is the industry's thinnest 800V high-voltage battery pack, while the recently released gold brick battery of ZEEKR has a photocell pack of 140mm.
Lei Jun said that this battery pack was completed by two years and with the joint investment of thousands of engineers with CATL, which is indeed the biggest advantage at present from the perspective of integration, leaving ample vertical space for Xiaomi cars.
The second focus is on thermal management technology.
When it comes to thermal management, Lei Jun finally summarized it with Xiaomi cars that will challenge the "king of winter tram battery life", and if you want to win this honor, you have to rely on the "Xiaomi high-efficiency dual-mode heat pump" mentioned at the press conference.
As early as March this year, a set of patent drawings of Xiaomi's thermal management system flowed out on the Internet. We all know that Tesla's thermal management is known for its highly efficient 8-way valves, and Xiaomi's patent drawings show that it uses a higher-level self-developed 10-way valve system.
According to the data at today's press conference, the system provides a maximum battery heating power of 18kW, far exceeding the Model 3's 11kWLei Jun said that this means that Xiaomi cars can achieve the fastest heating speed of air conditioning and the fastest charging speed in the same level in a low temperature environment.
Through these two details, it is not difficult to see that in the automotive field, Xiaomi still shows its strong ** chain integration ability, at least so that this car has reached the current mainstream level in terms of technology, and even achieved the first place in the same class as Lei Jun said in some functional points, but it is difficult to say whether there are still people cutting off the beard in the past two months.
How to engage in intelligent driving and ecology
When it comes to autonomous driving and intelligent cockpit, the voice of the scene is the highest, and Xiaomi's technical path in these two aspects is also very worthy of our analysis and analysis.
Especially in terms of intelligent driving, if you have learned about the research and development process of Xiaomi cars, you must know that what was presented at the press conference is only the final result, but what changes have been made in the process, and what these changes have said is not talked about, we will give you a look.
Let's take a look at the Xiaomi SU7 Max's intelligent driving hardware, 1 overhead forward-facing LiDAR (Hesai AT128) + omnidirectional visual perception, equipped with dual Orinx chips, and the perception device is not fierce.
But in the early ** Xiaomi car camouflage car, the perception equipment does not stop there, there is also a solid-state lidar at the left and right fenders, and two millimeter-wave radars.
Through this change, it can be seen that Xiaomi's intelligent driving algorithm has also entered the stage of heavy vision, which is completely consistent with the mainstream scheme of the current first-echelon manufacturers.
From another point of view, after removing the two lidars, the cost of Xiaomi cars will also drop significantly, that is, either Xiaomi has removed this configuration out of the need to reduce costs, or because Xiaomi has moved towards the route of heavy visual perception.
But no matter which starting point it is, there must be a support: Xiaomi's intelligent driving algorithm is powerful enough.
At the press conference, Lei Jun once again reiterated the goal of two years ago - to enter the first camp of autonomous driving in 2024, and he also added that he finally hopes to remove the word "camp" and become the real first.
Another point is the progress of NOA opening city, Lei Jun said that in 2024, it will cover 100 cities across the country, and this is of course the urban NOA, in this regard, the advantage of players who enter the game later is really not large, and it takes time and engineering accumulation.
But from the perspective of technical paths, Xiaomi's software and hardware solutions have been on par with the first-line new forces, and in terms of functions, full-scene NOA and automatic parking also have layouts, if you want to really enter the first echelon, Xiaomi may have to spend more time to catch up with the progress.
Finally, let's talk about the cockpit, I believe that many people are most surprisedXiaomi seems to have created the Apple Car for Apple, which not only supports CarPlay, but also AirPlay and is compatible with iPads. When talking about this function at the scene, many people said that Xiaomi cars are likely to be stable.
Perhaps in the eyes of other new car companies, Apple is hostile and needs to be prepared, but Xiaomi's idea is, why not eat this huge user market?This kind of open product thinking is also related to a sentence that Lei Jun believes:"Make the enemy less and make the friend more. ”
Another openness of Xiaomi Auto is reflected in the expansion of the hardware ecosystem.
The central control screen, seats, and bottom storage table of Xiaomi cars are equipped with a unified standardized interface, which can be opened to third-party accessory manufacturers. This model is similar to the early MIUI system, and when a huge developer ecosystem enters the game, the playability will be quite high.
But I also hope that the phenomenon that was too scattered and fragmented in the Mijia ecological chain before will not appear in the car, which will require Xiaomi to achieve a high entry threshold for the third-party hardware ecology and software ecology connected to the car like Apple. After all, on Xiaomi cars, everything must not be sloppy.
Write at the end
As a user who has been paying attention to Xiaomi for a long time, every time I listen to the Xiaomi mobile phone press conference, especially when Lei Jun starts his annual speech in recent years, I will be moved when it comes to sensationalism, but at the end of today's car conference, when Lei Jun started his sensational routine again, my sense of substitution is actually not so strong.
It may be that compared with the more than ten years of Xiaomi mobile phones, there are not so many stories that Xiaomi cars can tell, and in this fierce car market, no one seems to be able to listen to stories and feelings.
After the press conference, everyone is most concerned about the ** of Xiaomi cars, but the signal given by Mr. Lei this time is that I want to walk with the elites of the times, we are building a dream car, it will really be a little more expensive, it can't be 1490,000 and 990 thousand. There's not much to guess here, let's look forward to the official press conference after the year.