Pinduoduo newbies can consider opening a through train, which is a way to increase your products** and get more traffic. Through train is Pinduoduo's advertising platform, by setting a certain advertising fee, you can make the product get a higher degree in the search results.
Registration & Onboarding:First of all, make sure that you have registered and successfully entered the Pinduoduo merchant platform.
Shop Ready:Before opening the through train, make sure that the store information is complete, the products are on the shelves, and the products are ready for promotion.
Log in to the ad network:Log in to the Pinduoduo merchant platform and find the "through train" in the "Marketing Center".
Select Advertised Products:Choose the products you want to promote and make sure they have a certain market demand, which is conducive to increasing click-through rates and conversions.
Set up a delivery schedule:Set up a delivery plan, including timing, budget, bids, and more. The setting of these parameters affects the cost and cost of your ads.
Select Keywords:Choosing relevant keywords and making sure they're relevant to your product can help attract potential users.
Bid settings:Set a reasonable bid based on the competition and the importance of the product. In general, highly competitive keywords require high bids.
Submit for review:Once you've confirmed that your settings are correct, submit your ad for review. Once approved, the ad will start to appear on the Pinduoduo platform.
Monitoring and Adjustment:Regularly monitor the performance of your ads, including metrics such as click-through rates, conversion rates, and more. Adjust your ad delivery strategy based on data to improve your ad performance.
Precautions:
Budget Control:You can start with a smaller budget and adjust it gradually according to the actual situation.
Keyword Selection:Choose keywords that are relevant to your product and have moderate competition, and avoid choosing keywords that are too popular and lead to high click-through costs.
Ad Creative:Write engaging ad copy that highlights the features of your products and increases user click-through rates.
By reasonably setting up through train ads, novice sellers can quickly improve the popularity of their products on the Pinduoduo platform and attract more potential buyers.