Today, with the development of network technology, there are many ways to connect people. Once upon a time, we could imagine how an online product would participate in offline public welfare actionsJust like Tencent's "Yuan Dream Star" creates a new scene of party games, allowing players and users to enjoy a relaxed and happy environment, and helping more young generations realize their dreams.
Just a few days ago, "Yuanmeng Star" linked up with the "People's **" Assistance Office to carry out the "Dream Guardian Plan", building psychological counseling rooms for 38 primary and secondary schools under the jurisdiction of Luanping County, Chengde City, Hebei Province, equipped with hardware facilities such as counseling rooms and ** rooms, which can screen, assess, investigate and analyze the mental health status of students, and carry out corresponding intervention and improvement for students with mental health crises, so as to help improve the quality of school mental health education and teaching, and improve the mental health of left-behind children in rural areas.
In fact, it is not uncommon to donate to build classrooms, and if the identity of the donor becomes such a game IP, maybe we can get some new associations from it - when we talk about "meta-dream", it is no longer limited to in-game discussions, but can think more of the representatives of reality to convey positive energy, and maybe players and users can also participate in it.
Why?Because as early as the birth of "Yuan Dream Star", its road to public welfare has been opened. At the beginning of December, "Yuan Dream Star" and the China Journalists Association launched the "Future Classroom" donation action in Chengguan Middle School in Wenxian County, Gansu Province, providing local students with a zero-based and fast-entry "Future Science and Technology Box".In mid-December, "Yuan Dream Star" and Xinhua News Agency donated to build a "future classroom" in Tangyang Middle School in Xinhe County to help them learn advanced scientific and technological knowledge, and go out of the mountains in the future to change the fate of poverty from generation to generation.
In addition, "Yuan Dream Star" also actively interacted with China's aerospace space creation, congratulated the successful launch of the Long March 5 carrier rocket, paid tribute to aerospace workers, and helped convey the spirit of aerospace. This public welfare action is not a sudden whim, but is closely related to the positive game concept of "Dream Star" itself. As a family party game, Yuanmeng closely focuses on the eternal theme of "happiness" in terms of map levels, character design, event planning, etc., bringing joy to people in a chaotic world, and this joy is not only in the game, but also in the world.
It is conceivable that in the near future, "Dream Star" will further expand the unique advantages of online games + offline public welfare, and create more diversified public welfare actions. At that time, we players will also be able to participate in it extensively, completely connect the online virtual park with the offline public welfare action, and realize the ultimate value of "games bring happiness".