Jimu News reporter Kang Xuyang.
On December 1, "Zhong S and Wang Dafei" appeared on the hot search on the online platform. Two bloggers who look similar to Da S and Wang Xiaofei respectively connected live on the platform, and imitated the tone and actions of related artists to "play stalks", attracting many fans.
Previously, Internet celebrities such as Thisying, Lu Ha, Huang Zicheng, and Wang Erbo also relied on imitating stars such as Na Ying, Lu Han, Huang Zitao, and Wang Yibo to gain a lot of fans, and some also used their accumulated popularity to participate in commercial activities, live broadcasts, etc.
"Zhong S" and "Wang Dafei" live broadcast stalks
When are you going to return the mattress to me......”
Recently, on a certain platform, two bloggers who hit Big S and Wang Xiaofei connected and "lived" in the live broadcast room to play the classic "stalks" in the marriage relationship between Big S and Wang Xiaofei, which attracted many netizens to rush into the live broadcast room to watch the excitement, and named them "Zhong S" and "Wang Dafei" respectively.
"China S" and "Wang Dafei" connected live broadcast.
The Jimu News reporter entered the live broadcast room and saw that "Zhong S" was wearing the same makeup and hair as Da S, not only similar in appearance, but also imitating Da S's Taiwanese accent in speech, and "Wang Dafei" made netizens marvel even more, "Isn't this really Wang Xiaofei himself?"”
In fact, "Zhong S" and "Wang Dafei" are both from the Northeast, and before that they were just unknown bloggers on online platforms. On November 30, the two relied on imitating Da S and Wang Xiaofei to connect and broadcast live and became popular overnight. At present, "Wang Dafei" has 280,000 fans, and "Zhong S" also has nearly 10,000 fans.
In the face of the sudden popularity, on December 2, "Zhong S" issued a ** response, saying that it has only been about two or three months since it has been done since **, and it has gained the attention of many netizens because of its appearance, and it will continue to present some good works and live broadcasts in the future. "Wang Dafei" said that he has been working on the online platform for six or seven years, but he has never encountered a situation like the two days (popularity), and he is very apprehensive and at a loss.
In the comment area, some netizens joked: "I'm sorry for the big S Wang Xiaofei, I prefer the middle S Wang Dafei." Some netizens proposed: "Multicast love to watch!.""Take advantage of this wave of popularity to quickly bring goods live. ”
"Copycat stars" first accumulate popularity and then bring goods
"Zhong S" and "Wang Dafei" are not the first Internet celebrity bloggers to rely on imitating celebrities and public figures to "get out of the circle".
In August this year, a blogger named "This Ying" gained a lot of fan attention by imitating the well-known singer Na Ying. On a platform account, he posted a lot of ** scenes of restoring Na Ying's name, as well as imitating Na Ying's image in the TV series "I Want to Fall in Love", "This is simply alarmist", "That's right, I'm not mentally normal", "This is difficult to evaluate, interlaced lines are like mountains" and other Na Ying classic quotations have become his mantra.
On weekdays, "This Ying" also live-streamed Na Ying's imitation makeup, chatted with netizens, and also held "copycat variety shows" such as "Folk Stage", "China's Bad Voice", "Summer Without a Band" in the live broadcast room, and performed various nonsensical performances with fans as a mentor. At present, "this Ying" has 16 on Douyin60,000 followers, and there are also 11 on Xiaohongshu90,000 followers.
Last year, Internet celebrities such as Lu Ha, Huang Zicheng, and Wang Erbo also relied on imitating stars such as Lu Han, Huang Zitao, and Wang Yibo to cause heated discussions. "Out of the circle" to get traffic is only the first step, and some "copycat stars" also participate in commercial activities and live broadcasts with their accumulated popularity.
Previously, Ling Dale (formerly known as "Luha"), an Internet celebrity who relied on imitating Lu Han's "out of the circle", blew himself up in the live broadcast, and currently earns 5 million yuan per month, and has earned 35 million yuan in 7 months. Ling Dale also revealed that he had purchased a luxury house of 11 million, a luxury car of 2.77 million, and an office building of more than 6 million.
Highly imitate celebrities for profit or infringement
In fact, it is not uncommon to imitate celebrities. More than ten years ago, there were variety shows that invited amateurs to imitate stars to sing songs, and a few years ago, a satellite TV also launched a special celebrity imitation show.
In the past two years, with the explosion of "copycat stars" such as Luha, Thisying, Zhongs, and Wang Dafei, some netizens ridiculed: The Internet celebrity circle also has its own "variety show".
So, can you imitate celebrities and public figures at will?
Imitating a celebrity does not necessarily constitute an infringement, the key is whether its behavior complies with the law, whether it infringes on the legitimate rights and interests of the celebrity, and whether the celebrity's consent is obtained. Fu Jian, director of Henan Zejin Law Firm, explained to Jimu News reporters that according to the provisions of China's "Civil Code of the People's Republic of China", natural persons enjoy personality rights such as name rights, portrait rights, reputation rights, and honor rights. If the impersonator's actions infringe on these rights of the celebrity, it may constitute an infringement.
Fu Jian further gave examples, for example, without the permission of celebrities, using celebrities' names and likenesses for profit, damaging the celebrity's reputation or image, and causing the celebrity's social evaluation to decrease;or mislead the public, making the public mistakenly believe that the imitator has some kind of association or recognition with the star. In this case, it may constitute infringement, but if it is a non-profit imitation only for personal Xi learning, research, entertainment, etc., and the imitation does not involve infringing on the personality rights of celebrities, nor does it obtain improper benefits, it may not constitute infringement.
Regarding the behavior of relying on the traffic obtained by imitating celebrities to obtain commercial benefits, Fu Jian said that if the imitator is authorized by the celebrity, or the imitation does not infringe on the legitimate rights and interests of the celebrity, then the commercial benefits obtained from it can be considered legitimate. If the imitation constitutes an infringement, then the corresponding commercial interest may also be considered as an unjust gain. "If the infringement is established, the defendant may need to bear the consequences of restoring reputation, compensating for losses, and returning illegal gains. However, whether to face the consequences of infringement in the end depends on whether the star himself and the team decide to claim rights. ”
*: Jimu News).
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