A few days ago, in response to the problem of "difficult to watch TV and annoying to watch TV", the State Administration of Radio and Television has comprehensively carried out the work of controlling the complex charging and operation of TV "nesting dolls". In this systematic work, the State Administration of Radio, Film and Television has taken multiple measures to improve the quality of services while paying close attention to the management of problems, and coordinating the national radio and television to increase the supply of excellent content. China Radio and Television, a unit directly under the State Administration of Radio, Film and Television, is responsible for launching a special TV on-demand area for "revisiting the classics", which has been launched on cable TV network platforms in 33 provinces and cities, providing users with free and classic TV content.
Revisiting the classics" zone has been well received by the masses since its opening, and the zone adheres to strict selection standards to create a high-level spiritual feast for the public, so that TV can return to simple and rich traditional physiognomy, and let the family-style companionship and appreciation return to the people's living roomThe "Revisiting the Classics" zone allows those classic images that have been handed down to the world to carry the memory of the family and country that will never fade back to the people, and to improve the cultural literacy of the whole people with the pioneer of film and television, and to condense the power of cultural resonance and self-confidence.
1. Boutique, selected and profound: to create a high-level spiritual feast for the public
The "classics" in the "Revisit Classics" zone meet the clear standards of three dimensions: in the comprehensive quality dimension, it must achieve the unity of ideology, artistry and ornamentality, and it must be a masterpiece with profound thoughts, exquisite art and excellent production;In the dimension of social value, it should fully reflect the core values of socialism, promote truth, goodness and beauty, and be seen and loved by the peopleIn the dimension of historical inspection, it should go through the test of time, and still have the enduring spiritual appeal and artistic charm that transcends time and space, and can leave a mark in the long river of history and become a model for future generations.
In strict accordance with the standards of "classics", the special area carefully selects a number of classic works in TV dramas, documentaries, cartoons, and overseas imported programs, and delivers a high-level spiritual and cultural feast to the public in a free-of-charge, regularly updated way. The "Revisiting the Classics" zone is a high-quality national audio-visual classic broadcast platform, which highlights the first-class public service attributes, and is also an important embodiment of the radio and television and online audio-visual industry's adherence to the people-centered, for the people, relying on the people, and serving the people.
2. Aggregation, companionship, and return: Let TV recreate the surprise of family carnival
Watching TV "has built a universal, extensive and indispensable way of life for Chinese. The light and shadow of TV bears the imprint of the changing times, and it has built too many common past events and collective memories with Chinese. Televisions, simple and abundant, for all ages, were once the most exciting and exciting household appliances. However, in today's diversified choice of media forms and continuous iteration of advanced technology, many people are far away from TV, and TV is also far away from the simple and convenient appearance it once was. The State Administration of Radio, Film and Television has comprehensively carried out the work of controlling the charging and operation of TV "matryoshka dolls", so that TV has regained the most popular "initial design", and the "Revisiting the Classics" project has once again led the public to find the memories and surprises built with TV.
In the "Revisit the Classics" zone, those Chinese and foreign classics that never get tired of watching, endure and are suitable for all ages have built a free high-quality "film library" for the audience, and the rich and diverse content supply enables TV to gather audiences of all ages again, so that TV can recreate a family carnival to enjoy the landscape. at the same time,"Revisiting the classics"The special area allows TV to break through the ratings regrets caused by traditional TV linear broadcasting,Let TV with resource advantages、Large screen advantages and low-cost advantages,Obtain beyond the mobile terminal"Accompaniment"and"Accompaniment",This can effectively promote the return of cable TV users,Let TV once again"Magic treasure box"Charm。
3. Party history, national history, and family history: Let the people embrace the unfading memory of their home and country
The growth and development of television and the years of China's development and take-off have witnessed each other, and television has shaped China's party history, national history, family history and life history in an easy-to-understand, vivid and vivid artistic way. Revisiting the classics allows people who shuttle through the vast amount of information every day to start a journey through time and space with the help of high-quality and excellent artworks, allowing people to quietly embrace the stories and emotions of the past. A large number of red classics presented in the "Revisiting Classics" section are heroic hymns played in the billowing smoke, weaving a never-ending spiritual map in the extraordinary course of struggle. In the era of reform and progress, a large number of classic works such as film and television dramas, documentaries, cartoons, and variety shows have precipitated the years and turned into bits and pieces of ordinary life.
Today, many classic works have transcended time, precipitated into precious national memory, carrying common feelings for the family and country, and gaining important documentary value, historical value and cultural value in addition to the value of the artwork itself. The "Revisiting the Classics" zone selects classic works from multiple dimensions such as the main theme of positive energy, high visibility, high reputation, good ratings in the early broadcast, and awards at home and abroad, so that the people can embrace the infading memory of their home and country, and let people gain the wisdom and courage to move forward and inexhaustible spiritual motivation.
4. Resonance, inheritance, and self-confidence: use classic film and television to enhance the cultural literacy of the whole people
The establishment of the "Revisiting the Classics" zone is an innovative measure based on the reality of China's TV development and the cultural needs of the people. The "Revisiting Classics" zone insists on putting social benefits in the first place, actively promoting the optimization and upgrading of radio and television services and high-quality development, and meeting the people's demand for high-quality cultural content.
Relying on the "Revisiting Classics" zone, a large number of excellent classic works can return to the public eye, which can not only enrich the spiritual and cultural life of the whole people, but also effectively stimulate the cultural value and spiritual value contained in the classic works, so as to achieve the purpose of improving the cultural literacy of the whole people.
The "Revisiting the Classics" zone enriches the supply of free classic content programs, allowing the people to share the achievements of the reform and development of the radio and television and online audio-visual industries, fully mobilizing and releasing the strong attraction and feedback role of film and television artworks, and striving to make film and television art as a pioneer of fresh cultural development, leading and promoting the great development and prosperity of China's culture.
The author, Leng Li, is the secretary-general and researcher of the World Media Research Center of the Institute of Journalism and Communication, Chinese Academy of Social SciencesZhang Liping is a Ph.D. student at the School of Arts and Media, Beijing Normal University
First instance: Tong Yan.
Second trial: Zhao Yang.
Third trial: Sun Minghui.