The all-new generation Toyota Prado will start accepting pre-orders after the Spring Festival in 2024, and after its debut at the 2023 Guangzhou Auto Show, it is officially planned to go on sale in 2024, with an expected annual production capacity of 360,000 units. The new car is built on the TNGA-F platform, with square exterior design lines, rectangular headlight clusters, a layered front face, and a longitudinal layout of taillights at the rear, while the Land Cruiser and Toyota logos in black design enhance the overall visual experience.
The side design of the car adopts a waistline design similar to that of the new Lexus GX, with a boxy and powerful wheel arch design, and the sloping shape of the A-pillar to enhance recognition. In terms of interior, the all-new Prado adopts a multi-function steering wheel and round air conditioning vents, equipped with a full LCD instrument cluster and a floating central control screen, and retains some physical buttons to provide a certain sense of technology and control convenience.
Rich in configurations, including 123-inch center display, electronic power steering, wireless charging, digital key, 8-way seat electric adjustment, seat ventilation and heating, JBL image, three-zone air conditioning, steering wheel heating, etc. In terms of off-road configuration, it is equipped with Torsen limited-slip** differential, SDM stabilizer bar separator, electro-mechanical rear axle differential lock, **S adaptive suspension, MTS multi-terrain control and creep mode.
The powertrain deployment 2The 4-liter hybrid system has a combined maximum power of 243 kW and a peak torque of 630 Nm, mated to an 8-speed automatic manual transmission. However, despite the return of the all-new Prado with the latest technology and appearance, the market is more competitive, not only facing the competition of the Jeep Wrangler, but also the challenge of models such as the Tank 700, Tank 500, BYD Formula Leopard, etc. The increasing demand for off-road vehicles from Chinese consumers means that the new Prado needs more innovation to meet market expectations.
Despite today's more challenging market environment, the all-new Prado retains the influence of the Toyota brand. Veteran gamers may be interested in its convenient button operation and simple in-car system, however, more sincerity is needed in pricing and sales strategy to meet emotional and performance needs. The success of the new car still needs time and market verification.