Chao News Client Reporter Liu Shuo Correspondent Early Morning.
The wonderful moment of the opening ceremony of 10,000 stores.
When it comes to KFC, everyone has their own fond memories.
On December 15, KFC Jinghang Grand Canal Restaurant opened at Wulinmen Pier in Hangzhou, which is also the 10,000th KFC store in China.
The brand-new Beijing-Hangzhou Grand Canal Restaurant, with puppets on the square that attract pedestrians to interact and check in, a free direct drinking water point open 24 hours a day, a circular table and stool in front of the restaurant that welcomes everyone to sit and sit, and a red ribbon bench along the river around the restaurant on both sides of the restaurant that is convenient for passers-by to sit and enjoy the scenery - the loving details on the way to the restaurant, together with the eco-friendly design wrapped in greenery everywhere, reflect KFC's goal of being a "good neighbor" around everyone.
Inside, you'll find a sense of greenery – bamboo tops made from renewable materials and cork backrests add a natural, fresh atmosphereRecyclable wood wool fiber construction waste is used in a large area for ceiling paving, which not only fits the original appearance of the building, but also can effectively avoid decoration waste.
Joey Wat, CEO of Yum China, said, "The choice to celebrate the opening of KFC China's 10,000th restaurant on the banks of the Beijing-Hangzhou Grand Canal begins with our original aspirations and guides our future. Along the river, Beijing is the starting point of KFC in China, and over the past 36 years, KFC has been the pioneer of China's fast-food chain market, and has created many 'leading' achievements from here. ”
From one to ten thousand, delicious companionship has always been "on the road".
As the enlightenment of Chinese consumers in Western fast food, over the past 36 years, KFC has left us countless classics - finger sucking original chicken, spicy chicken wings, New Orleans barbecue wings, spicy chicken thigh burgers, old Beijing chicken rolls, family buckets, preserved egg and lean pork porridge, tender beef Wufang and Portuguese egg tarts, which have become unforgettable finger sucking memories for Chinese consumers. In recent years, KFC has never stopped innovating deliciously.
This year coincides with the Asian Games in Hangzhou, and KFC innovates the "taste of Hangzhou" to make Western-style catering "follow the local customs".
Earlier, KFC brand spokesperson Guo Jingjing brought a series of new Jiangnan products to invite consumers to taste Hangzhou and immerse themselves in the charm of Jiangnan.
As an extension of the existing Asian Games Pavilion, KFC has launched an Asian Games-themed restaurant to help set off the atmosphere of the Asian Games in the city, aiming to make the themed restaurant an Asian Games-themed online celebrity check-in point for citizens and tourists before the Games and for guests from all over the world during the Games. For example, at the entrance of the restaurant, the podium-style main bar and the staircase stand-style dining seats are designed, which uniquely simulates the scene of the sports venue, and implies that sports culture can be exchanged and learned through the stage of the theme restaurant.
In order to better demonstrate the smart Asian Games, the restaurant adopts a digital dot matrix LED electronic screen and a "marquee" screen, which will update the Asian Games hot events and gold medal list in real time during the eventOn the screen of the "Smart Asian Games One-stop", consumers can purchase Asian Games mascots and event tickets with just a few clicks of their fingers, and get a full range of event information and peripheral services. Zhang Wen, the designer of the mascot of the Hangzhou Asian Games, and his team specially customized an electronic Asian Games mascot for the restaurant that is sought after by young people.
From "you and me" to "everyone", it will always be beautiful
At the unveiling ceremony of 10,000 stores, KFC announced three latest measures around consumer feedback, employee care, and community welfare, spreading love and positive energy from stores to society.
From 1993, when the first KFC restaurant in Zhejiang opened on Renhe Road, Hangzhou, to October 12, 2023, when the 1,000th KFC restaurant in Zhejiang settled in Liangzhu Ancient City, Hangzhou, to the opening of the 10,000th store in the Grand Canal Restaurant, Beijing-Hangzhou Grand Canal, over the years, in addition to providing consumers with a delicious dining experience, KFC has also actively practiced its commitment to serving people's livelihood, empowering economic development, and assuming social responsibility.
Since 2004, KFC and the Chinese Basketball Association have jointly established the KFC 3x3 Basketball Tournament, which continues to create a platform for young people who love basketball to boldly pursue their dreams and show their basketball skills and style.
In the Spring Festival of 2022, KFC conveyed warmth to construction workers, security personnel, sanitation workers and other adherents of the Asian Games venues, and launched the "Salute to Asian Games Stickers" public welfare activity with a loving breakfastOn Children's Day, KFC invited left-behind children and children of migrant workers to visit the Asian Games venues.
With rich experience in sponsoring and guaranteeing sports events, Yum China hopes to give full play to the advantages of chain catering and provide professional, safe, standard, distinctive and high-quality catering to help the Asian Games venues and add points to the event. Since July 2021, Yum China has provided a series of pre-competition catering services for the Hangzhou track and field, table tennis, canoeing, hockey test matches, and Asian Games venue operation teams.
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