Back at the end of last year, aboutDellEvacuation of China is plannedChainThe news has attracted widespread attention. According to ** report,DellThe company plans to stop using Made in China in 2024Chipsand move at least 50% of its production capacity out of the Chinese market by 2025. In addition,DellIt is also planned that China will not be used at all by 2027Chips, individuals who are not manufactured in ChinaComputersSold to the U.S. market. This plan is a big surprise, after allDellIt used to be the second largest PC manufacturer in the Chinese market, and its annual revenue was also considerable. Many netizens expressed their dissatisfaction and said ifDellIf you want to go to Sinicization, then we will goDellBecause PC products are large and multi-functional, they are all using Intel AMDChips, Windows system, etc. LenovoHPHuaweiXiaomiand other brands have become alternative options. With the news coming out,DellIn the Chinese market, it has encountered **. In the first quarter of 2023,Dellsales fell sharply, with a range of up to 451%。In the second quarter, it fell to 52%, and in the third quarter, it was **50% again. Currently,DellThe share of the Chinese market is already less than 8%, down by two-thirds from 2022. Not only that, but the server market has not been sparedDellThe share is less than 5%, which is Inspur, Xinhua.
3. Super fusion, Ningchang, ZTE and other brands surpass. Such a ** rightDellThe performance and profits in the global market have had a huge impact, and the debt exceeds 110 billion US dollars.
After the Chinese market**DellFinally responded. DellWu Dongmei, global vice president, saidDellNever posted anything about".DellChainwill withdraw from China", saying that these rumors are pure rumors. However, such rumors appeared too late, and these rumors have been spreading for more than a year. DellThe silence of the past has undoubtedly contributed to the fermentation of these rumors. Nowadays,DellThe company's performance has fallen to an uncontrollable level, and if no action is taken, the Chinese market will be completely lost. DellAt this time, it is difficult to convince people to believe the rumors when they come out to deny the rumors. Perhaps, if there is no Chinese market, it will start to actively reduce purchasesDellproducts,DellThe de-sinicization plan may indeed be implemented. But because the Chinese market is rightDellof the boycott,DellThe implementation of the plan was suspended.
DellThe predicament is not only due to the Chinese market, but also to the global market. The Chinese market is the best to makeDellGlobally, revenues and profits fell significantly. DellThe company's liabilities also exceeded $110 billion, leaving the company in serious financial trouble. In the context of fierce competition in the global PC marketDellThere are many challenges.
First of all,DellWhat needs to be faced is the loss of market share. The Chinese market is the largest in the worldComputersOne of the markets,DellThe sharp decline in market share in China has undoubtedly had a negative impact on its overall market share. The loss of the Chinese market also makesDellThe market position on a global scale has been weakened.
Secondly,DellIt also has to deal with the rise of local Chinese brands. InDellAfter the news of the withdrawal from China, local Chinese brands quickly filled the void and accelerated their market share expansion. LenovoHPHuaweiXiaomiand other brands have stepped up their efforts to seize market share in the Chinese market. These local brands are also constantly improving product quality and technological innovation capabilities, and have gradually formed strong competitors.
In addition, globalChainInstability is also rightDellposes a challenge. Due to the global scaleChaintensions, including:Chipsshortages, logistical problems, etc., make itDellIt is difficult to guarantee the **, delivery time and quality of the product. This will not only giveDellIt will also affect the brand image and user satisfaction.
DellRumors of the withdrawal plan have had a huge impact on the Chinese market, reflecting the tendency of Chinese consumers to value domestic products more and be willing to support local brands. At the same time, China's electronics market is showing a rapid development trend, with more emphasis on independent innovation and the demand for high-quality products. This gives Chinese local brands the opportunity to catch up, and it also bringsDellA heavy blow.
DellThe challenge is not only in the Chinese market, but also in the global uncertainty. With the globeChainThe instability and intensification of competition to reconquer the Chinese market and rebuild the global competitive advantageDellIt is also necessary to increase the number of products in product research and development, technological innovation andChainmanagement and other inputs. At the same time,DellIt is also necessary to pay more attention to user experience and improve product quality and service levels to attract more consumers.
In general,DellWhether to evacuate ChinaChainThe plans are still uncertain, but it is undeniableDellSerious challenges are already being faced. How to meet these challenges and regain market share will beDellThe key to future development. At the same time, for Chinese consumers, they should not only consider brand reputation when purchasing products, but also pay more attention to factors such as the quality, innovation and quality of the product itself. Only by listening to the needs of consumers and making continuous improvements can we win the trust of the market and users.