On December 26, Yu Chengdong arrived as scheduled with "the best SUV within 10 million".
According to Yu Chengdong, the M9 is positioned as a large SUV and is equipped with Huawei's high-end intelligent driving, intelligent lighting system, the industry's first vehicle-grade projection giant screen, 800V high-voltage silicon carbide platform, super Xuanwu body, Tuling intelligent chassis and other black technologies.
Full of black technology, ** naturally expensive. The new model is priced at 46980,000-56At 980,000 yuan, the M9 has become Huawei's most expensive model.
With the addition of the M9, the high-end domestic new energy vehicle war is becoming more and more prosperous. At present, BYD, Great Wall, Wei Xiaoli and other brands are constantly launching first-class models, and there is a posture of "a mountain is higher than a mountain".
Not long ago, NIO just launched the ET9, which is positioned as an executive flagship model to serve high-end business travel scenarios.
This market is the territory of traditional luxury car brands such as BBA, such as the BMW 7 Series and Mercedes-Benz S-Class. At the same time, the high-end market is also transforming to new energy, and BMW and Mercedes-Benz have high-end new energy models with a price of one million.
Compared with the refrigerator color TV sofa,This timeM9Obviously prepared,Dazzling black technology, each of them is full of sincerity。
However, as netizens ridiculed, "No matter which luxury tram it is, it seems that everything can be done in the car, and even if it can't be done, it is estimated that I have not found the relevant button."
The dominance of black technology is not a problem of black technology itself. The fancy function dominates because the concept of the car is diluted, and what is outside the car is strengthened.
It is a cold winter, and most new energy vehicle owners are still trapped in "range anxiety". In addition to trying to solve everyone's range anxiety, car companies are also racking their brains on the road to high-end, and even the "dedication" of the latter is more obvious.
It is not wrong to improve the comprehensive experience of users, and high-end is also in line with the needs of China's new energy vehicle industry upgrading and deep participation in domestic and foreign competition. But high-end is not a sofa, color TV and refrigerator, let alone looking up at the starry sky and the Milky Way to reach out.
It has always been the foundation of the manufacturing industry, even if it is a new energy vehicle, it is necessary to look up and be down-to-earth. It is not difficult to decorate softly, add OK, why not sell peripherals, different business paths, different marketing selling points.
However, stable performance, safety guarantee, super power and endurance are still the core competitiveness of the decisive high-end. These "1s" can stand, and various high-tech configurations, such as automatic driving, large color TVs and large sofas, are the icing on the cake "0".
The future is here, so let's take a good step first.
The battery life in extremely cold weather is "folded and folded", the performance shrinks under low power, and the kinetic energy is not good.
After rounds of reshuffle, a series of new energy vehicles with local characteristics have emerged in China, realizing the overtaking of the industry. These emerging car manufacturers can compete with Tesla in the mid-to-high-end market, or even slightly better, which is not easy to come by.
There is a reason why it is expensive, but it can't just be more expensive, and it can't be used on sofas, color TVs, and refrigerators.
Beijing Business Daily commentator Tao Feng.