China continues to pursue world-class stars, and next year Messi and Cristiano Ronaldo will come to China for a friendly match, which will be hosted by non-sports companies. This is an important measure for the development of Chinese football, and it is also an important symbol of the internationalization of Chinese football.
Chinese football has always tried to attract world-class stars, and the arrival of Messi and Cristiano Ronaldo next year is undoubtedly a great joy for Chinese football. Messi and Cristiano Ronaldo are among the greatest players in football today, and their arrival will bring more attention and recognition to Chinese football.
However, these commercial competitions mainly pursue "short time and quick results", and recover their costs through the box office. In China, football events are often run by non-sports companies, which also reflects the gradual seizure of football resources by entertainment and cultural companies. Under the trend of commercialization, football stadiums have become a place to make money, and this trend is gradually eroding the value of football itself.
In China, the commercialization of football events has reached a high level, but this commercialization trend has not brought about an improvement in the level of football in China.
On the contrary, commercialization has brought only short-lived gains and false prosperity. Therefore, we need to re-examine the impact of commercialization on the development of football and find a better way to develop it.
We need to recognise that football is not just a sport, it is a culture, a spirit. Therefore, we should focus on cultivating football culture and improving the level of football, rather than just pursuing commercial interests. At the same time, we should also strengthen the management and supervision of football events to ensure the fairness and transparency of the competition.
In addition, we also need to focus on developing homegrown players and coaches to improve their level and quality. Only in this way can we truly achieve the long-term development of Chinese football.
In conclusion, it is a positive move for China to continue to attract world-class football players to play friendly matches in China, but we also need to seriously think about the impact of commercialization on the development of football and find better ways to develop it. Only in this way can we truly achieve the long-term development of Chinese football.