If you want to understand a market segment, you can look for successful models in this market segment, and it must be successful because it does most things right. For example, if you want to understand the B-class sedan market, you have to look at the Accord, which has become a symbol of the automobile market, and its success is precisely because of its epochality, accurately grasping the trend of the times, accurately positioning the market, and accurately solving user needs.
The all-new Accord has been replaced in May, and the plug-in hybrid version has been launched: the all-new Accord e:PHEV, from which it is clear that the trend of this segment is that plug-in hybrids determine the future of B-segment cars.
Accurate insight into market trends, continue the deep accumulation and quickly cut into the track
The all-new Accord e:PHEV clearly understands the trend of the B-segment sedan market, and the data speaks for itself. Citing the latest data released by the Passenger Car Association, from January to October 2023, the new energy penetration rate of the B-class sedan market has reached 297%, and the cumulative sales of B-segment PHEV sedans increased by 101% year-on-year.
From January to October 2023, the retail sales of PHEV models in the new energy market are close to 2 million, an increase of 82 percent year-on-year6%, much higher than the 192% growth. In fact, the automobile market has long been aware of the growth potential of PHEV, in the past two years, the major new forces, traditional car companies have increased the PHEV plug-in hybrid, REEV extended range electric vehicle investment, especially the new forces, the early stage of pure electric, have begun to transform into plug-in.
For B-class cars, plug-in hybrid is too important, first of all, the market is huge, the annual sales of B-class cars account for about 15% of the total market share, and the B-class car market is a market that has not yet been completely conquered by electrification, and in the long run, B-class cars are bound to transform into new energy.
Consumers in this market value technology the most, more value experience, BEV pure electric has range anxiety is not convenient to replenish energy, REEV extended range electric vehicle technical depth is not as good as plug-in hybrid, the current multiple electrification technology routes coexist, but the layout of charging piles is not perfect enough, fast charging technology still needs to break through, so PHEV technology is the most reasonable at this stage, but also the most mature travel solution.
The new Accord has long seen such a trend, but it is not a one-step in place, from the 9th generation began to be equipped with a hybrid system, paving the way for future electrification, to now the cumulative sales of Accord hybrid have exceeded 200,000 units, the new Accord has not chosen the relatively backward technology of REEV range extender electric, equipped with *** The i-MMD plug-in hybrid system evolved from the original third-generation i-MMD, and when the PHEV market broke out, it quickly cut into the track, and it did not choose pure electric vehicles, which are still far from popularization.
And the sales of the all-new Accord also proved its success again, with 15,338 units sold in September, 17,789 units sold in October, and 17,257 units sold in November, exceeding 1 for two consecutive months70,000 units.
i-MMD plug-in hybrid system, the perfect solution in the new energy era
The new Accord also understands the common pain points of new energy in this market: high fuel consumption, discounted power performance, poor battery life, etc., so the new Accord e:PHEV, equipped with the ***i-MMD plug-in hybrid system, accurately solves these pain points, specifically, its advantage is "power and no power, fast and stable".
High fuel consumption is the reason why many consumers dare not buy PHEV, after the power is exhausted, the fuel consumption is no different from ordinary fuel vehicles, and even higher than fuel vehicles, but the new Accord e:PHEV does not have such a problem at all.
Thanks to 2With a thermal efficiency of up to 41% and a smarter E-CVT transmission, the all-new Accord e:PHEV consumes only 4 kilometers per 100 kilometers even when the battery is at a loss0L, at the same time, after a number of professional ** measurements, the fuel consumption of power at room temperature is lower than 34L 100km, to achieve the "reverse virtual standard", converted to only 2The cost of using 55 gross kilometers, compared with the high fuel consumption of ordinary fuel vehicles with a gross kilometer, such an advantage allows you to drive more and save more money.
Then there is the discount on the performance of the power loss, commonly known as the "power loss bug". As we all know, the new Accord e:PHEV motor torque is as high as 335N·m, and the engine will also participate in the drive, with a maximum horsepower of 148ps, and it can usually achieve a 000 acceleration time of more than 7 seconds, even in the hot environment, the new Accord e:PHEV runs in 7 seconds in the acceleration process of 0-100km h. In addition, the all-new Accord e:PHEV is also equipped with MMS motion management system and ADS full-time adaptive damping system, which always maintains the driving experience of people and vehicles, ensuring that the vehicle is in a state of power loss, and always maintains the most Honda-like driving pleasure.
As for range anxiety, there is no need to worry, according to the NEDC working condition of the new Accord e:PHEV, the fuel consumption is 40L 100km data, equipped with a 43L fuel tank, it is not a problem to run a thousand kilometers on a tank of fuel, and at the same time, 17The 7kWh battery pack can also provide a pure electric range of 106km in NEDC mode, and it can be fueled and electrified, and does not rely on charging piles, so consumers can completely treat the new Accord e:PHEV as a petrol car, but at the same time have the comfort experience of an electric vehicle.
So whether it is market positioning, trends, energy consumption, acceleration or convenience of replenishment, it can only be said that the new Accord e:PHEV is too good, providing more powerful technology, it can be said that it accurately understands and solves the problems in this market, and takes the lead in the B-segment car market, and it can even be said that the Accord plug-in hybrid determines the future of the B-segment car, because it shows a perfect solution for the market.