The development of digitalization not only improves the organizational efficiency of enterprises, reduces the operating costs of enterprises, but also brings about business innovation and change. The Ministry of Finance stipulates that from January 2024, enterprise data assets will be officially included in the balance sheet, and data will truly become a new factor of production for enterprises and drive the innovation and development of enterprises. Based on promoting the innovation and development of enterprises, improving the competitiveness of enterprises, and promoting the digital transformation and upgrading of enterprise marketing and sales, the business card activity line BRM helps enterprises bring three major innovations and developments:
The production of digital business cards and promotional materials is fast, the batch production of the management background, the modification and update of the cloud, and the dynamic synchronization to new and old customers.
The content of digital business cards and promotional materials is rich and dynamically updated, which can include **, text, **VR, documents, etc.
Digital business cards and promotional materials are easy to distribute and collect, employees do not need to carry them, and customers can save their mobile phone contacts or the cloud with one click.
The use of digital business cards and promotional materials to replace traditional paper and informatization to realize the digitization of marketing and promotion greatly reduces the cost of enterprises and also improves the operational efficiency of enterprises.
Intelligent tracking of digital customer acquisition, intelligent tracking of online and offline visitor trajectories of digital business cards and promotional materials, real-time message notification reminders, intelligent calculation of sales leads, and efficient customer acquisition.
Digital customer lead retention, intelligent identification of customer business card resources on the mobile phone, uploading data resources to the cloud, systematic management of the BRM management background, sustainable transformation of lead resources, and intelligent customer retention.
Digital customer business opportunity inheritance, digital business cards and promotional materials "employee inheritance use", dynamic update in the cloud, issued business cards and promotional materials are always valid, business opportunities will not be lost.
Digital customer data resources and business opportunity data resources accumulate over time to build enterprise data assets and improve business transformation, helping enterprises achieve sustainable performance growth.
Traditional market sales cannot build enterprise data assets, and marketing sales and marketing promotion expenses can only be included in the income statement, which reduces the net profit of the enterprise in the current period.
Digital marketing builds enterprise data assets, and data assets are included in the balance sheet, such as intangible assets or inventory, to increase enterprise assets and improve enterprise valuation.
The value of enterprise data assets can be evaluated by the cost method, income method, market method, etc., and the enterprise data assets can be reduced for 3 years and 5 years.
Enterprises capitalize the relevant expenses of marketing and promotion, and the expenses of business sales and activities and exhibitions do not need to be expensed, which does not affect the net profit, and reduces the pressure on the profitability of the enterprise.