With the colder weather and the onset of winter, the first ski season after the epidemic has ushered in, and since the end of the Winter Olympics, the popularity of public participation in ice and snow sports has continued to rise, so the demand for ice and snow sports is being released intensively.
According to relevant data, since November, the number of ski resort ticket bookings nationwide has increased by 147% compared with 2019. Zhangjiakou, Harbin, Aba, Altay and other places are all popular ski cities, at the same time, Guangzhou, Chongqing, Kunming and other places indoor ski resorts are also very popular, snow ticket sales increased by 15 times.
Under the wave of ice and snow fever, ice and snow sports, tourism consumption continues to grow, and in addition, the ski sports equipment market has also shown significant growth. According to the relevant data of the whale staff e-commerce data analysis platform, in November this year, the sales volume of the ski sports market was nearly 780,000, an increase of about 247% month-on-month and a year-on-year increase of about 46%: sales of 2500 million+, an increase of about 203% month-on-month and a year-on-year increase of about 8%.
*The data comes from the Whale Advisor - Industry Trend Analysis (obtained and counted from public sources, and the data is for reference only).
In the ski market, from the perspective of sales, ski protective gear, ski socks, ski goggles, ski clothes, snowboards, etc. are the top 5 hot-selling categories in the market, and these categories account for more than 10% of the sales in the market. In addition, ski helmets, ski pants and ski gloves are also popular in the market, and the market share of the category is more than 6%.
In November, the overall sales of the ski equipment market increased significantly, and affected by this, month-on-month, the sales of the top 10 hot-selling sub-categories in the market also showed triple-digit growth. Among them, the three categories of ski socks, ski helmets and ski bags increased relatively more, and the sales volume of the three categories increased by about % month-on-month.
*The data comes from the Whale Advisor-Category Ranking Analysis (obtained and counted from public sources, and the data is for reference only).
On the whole, the concentration of the ski sports market is not high, and the top 10 best-selling brands in the market account for about 33% of the market, including N&N, AWKA, Vector, 198, Decathlon, Kufeng, Youluoka, Wuyoujiajia, Boiling Fish and Catride.
Among them, N&N, AWKA two brands are more popular in the market, Whale Staff data show that in November, Tmall platform N&N brand ski equipment sales of nearly 580,000, accounting for more than 7% of the market;The sales volume of products under the AWKA brand is 480,000+, accounting for more than 6% of the market. In addition, the remaining brands in the market have a market share of less than 3%.
*The data comes from the analysis of Whale Advisor-Brand Ranking (obtained and counted from public channels, and the data is for reference only).
On the whole, consumers are showing extremely high enthusiasm both in terms of the topic of skiing and the consumption performance of the terminal market. At the same time, skiing is gradually developing from a niche sport to a consumption trend every winter. Therefore, the future ski sports equipment market also has more room for growth.
Whale staff data** is available in public channels, and the data acquisition and statistics may be incomplete, and are for reference only.
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