Do you often go to McDonald's or KFC for fast food?Do you like to eat their chicken thigh burgers, McSpicy chicken wings, Orleans grilled chicken thigh burgers, spicy chicken thigh burgers and other products?Do you think their ** is quite reasonable, and the cost performance is not bad?If your answer is yes, then you may want to pay attention, as these products may change from December 27.
According to The Paper 1, fast food giants McDonald's and KFC have recently issued announcements on their official WeChat*** about adjusting some products**. Both companies said that the price adjustment is based on market conditions and cost changes, and reasonable adjustments are made to some products to ensure the quality of products and the level of service. Neither company disclosed the specific increase or the products involved, but said that it would be marked in stores and on takeaway platforms.
The surging news reporter conducted a field visit to some McDonald's and KFC stores in Shanghai, and found that the ** of some products has indeed been raised, with an increase of 0Between $5 and $2. For example, McDonald's chicken leg burger has risen from 13 yuan to 14 yuan, and KFC's Orleans grilled chicken leg burger has been reduced from 165 yuan rose to 17$5. The reporter also found that the ** of some products has not changed, and even declined, for example, McDonald's McSpicy chicken wings have dropped from the original 11 yuan to 10 yuan, and KFC's spicy chicken leg burger has dropped from the original 18 yuan to 17 yuan.
This time the price increase of the fast food giant has sparked heated discussions among netizens, some people expressed understanding, some expressed dissatisfaction, and some said it didn't matter. People who understand believe that the price increase is the embodiment of the law of the market, and the fast food industry is also facing the cost of raw materials, labor, rent, etc., and the price increase is to ensure the quality and service level of the product, as long as the increase is reasonable and does not affect the choice of consumers, it can be accepted. Disgruntled people believe that the price increase is a business practice of fast food giants, in order to increase profits, regardless of the feelings of consumers, and that price increases will affect consumers' purchasing power and reduce consumers' happiness, and should be resisted. People who don't care believe that the price increase is an individual's freedom, the fast food giant has the right to raise the price, and consumers also have the right to choose, the price increase will not affect their eating habits, and they will continue to eat as long as they like it.
Regarding the price increase of fast food giants, experts said that the price increase is the result of market regulation and the norm of the fast food industry, so there is no need to pay too much attention to it. Experts believe that the fast food industry is a highly competitive industry, price increase is a market strategy, both cost factors and competition factors should be considered, the purpose of the price increase is to improve the added value of products, enhance the influence of the brand, and attract more consumers. Experts also believe that the impact of price increases on consumers is limited, because the ** of fast food products itself is not high, and the increase is not large, consumers' spending ability and willingness to consume will not decline significantly because of price increases, and consumers' consumption choices will not change significantly because of price increases, and consumers will still choose the right fast food products according to their preferences and needs.
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