Behind the refined demand, the maternal and infant products market has ushered in more expectations.
EqualOcean has exclusively learned that Chinese maternal and infant products brand Momcozy has successfully received a strategic investment from Hainan Little Killer Whale Private Equity Investment** Partnership, injecting strong impetus into the brand's future development.
It is reported that the financing will be used for the expansion of Momcozy's product line, brand marketing and the strengthening of technology research and development. At the same time, the company also plans to strengthen the layout of the international market and enhance the brand's popularity in the world.
Momcozy was founded in 2017 and headquartered in Shenzhen, with the concept of "Cozy Designs Born from Love" as its core. The brand leads the way with innovative wearables, with a market share of nearly 15%. With high-quality products and cost-effective pricing, Momcozy has been named a best-selling seller on Amazon multiple times and has earned the trust of more than 2 million moms in North America and Europe.
With the implementation of the three-child policy and the continuous improvement of per capita consumption level, the quality demand of maternal and infant consumers continues to rise, the added value of the maternal and infant industry has increased steadily, and the market scale has shown a rapid growth trend. Relevant data show that in 2021, China's maternal and infant consumption will reach 3,459.1 billion yuan, and this figure is expected to reach 4,679.7 billion yuan by 2025.
At the same time, from prenatal to parenting, consumers' demand for maternal and infant products is becoming more diversified, standardized, high-quality and refined, and the competition among brands in this field has also become fierce. According to third-party platform data, by 2030, the global wearable device market size is expected to reach 8With 9.7 billion US dollars, it has gradually become an emerging growth point, attracting competition from well-known brands such as Medela, Philips**ENT Avent, Pigeon, Little White Bear, Keyoubi, and NCVI Xinbei.
It is worth mentioning that Momcozy has grasped the core customer group and further developed the sub-brand BabyCozy, specializing in baby diapers, baby monitors, wet wipes and other productsThe two brands divert traffic to each other to better realize consumer repurchase.