A company in Hangzhou was fined up to 90 million yuan by the relevant authorities for being found to have concealed income and evaded taxes.
This incident has attracted the attention of netizens. The company is nominally an art curation company, but it is actually a medical cosmetology-related subsidiary of the Hong Kong-based Poppy Group.
Yu Wenhong is considered to be the actual controller of the company, and she calls herself the "Queen of Gold".
Due to the establishment of Wen Hong, Yu Meiren has been plagued by controversies and scandals in the medical aesthetic industry, and has been exposed by CCTV.
However, they have always "stood tall" in various ** and revelations, and frequently received financial support from rich women. What's going on here?
Yu Wenhong was born in 1971 in a rural village in Dalian, Liaoning Province. Due to the early death of her father and the difficult family conditions, she went out to work after graduating from middle school.
She started as an apprentice in a beauty salon and later opened her own beauty salon, but it soon went out of business due to poor management.
Despite this, Wen Hong did not give up easily, and deep down she still had the desire to achieve her career. She seized the opportunity to study abroad, and after graduation, she returned to China in 1993 to create the Poppy brand, stepping into the medical beauty industry again.
Due to its early establishment, Poppy was the first to occupy a dominant position, and soon expanded and established more than 150 chain stores throughout the country.
Poppy is different from other medical aesthetic institutions in that it mainly serves high-end customers introduced by beauty salons around the world, or customers who are recommended by regular customers.
Usually, it does not accept strange customers who come spontaneously, which leaves a "mysterious" impression on consumers.
Poppy is also far ahead of other medical aesthetic institutions in terms of fees. For example, other institutions may only need a few thousand yuan to do a fat dissolving injection, while while Poppy may need tens of thousands of yuanPoppy** allows customers to enjoy the service 3-5 times in other establishments.
Yu Wenhong, who claims to have a background in studying abroad, explained: "I am expensive", and also said that poppies are anti-aging rather than plastic surgery, which needs to be done slowly, and will be more beautiful in ten years than now.
With the increasing prosperity of business, Yu Wenhong also ushered in the peak of her life. She has successfully transformed into the "founder of artistic face carving", claiming to be able to create the most suitable image design for consumers according to their original appearance, combined with factors such as aesthetics, physiognomy and fortune.
She is always good at taking advantage of every opportunity to show her image of a successful person and a big heroine, such as taking photos with foreign celebrities, walking the red carpet, etc., which attracts many beauty-loving ladies.
These ladies believe in the packaging image she presents, and constantly recharge and spend in her company, ranging from tens of thousands of yuan to hundreds of thousands of yuan.
Despite the hype advertising campaign, the scandal never stopped. Many consumers, out of trust in their acquaintances, have encountered various problems after spending tens of thousands of yuan on the "face carving" project.
When consumers seek Poppy remediation services, they may encounter situations where they pass the buck or ask the client to do other items in order to get the repair.
Some serious problems require consumers to spend a lot of money to go to other plastic surgery institutions for repair, and even face the risk of disfigurement.
CCTV once produced a special program, revealing that Yu Wenhong, the "founder of artistic face carving", actually did not have the qualification to practice as a doctor, but performed "face carving" surgery for customers at a fee of more than 100,000 yuan. Subsequently, the company was required by the relevant departments in Hangzhou to stop business and carry out rectification.
It is a well-known fact that the medical aesthetic industry has a "bright future". According to statistics, in 2021, the size of China's medical aesthetic anti-aging market will be close to 80 billion, with more than 10 million users, but there are only about 30,000 medical aesthetic institutions in the country, including a large number of illegal black institutions and unqualified doctors.
The market demand is strong, but institutions and doctors are scarce, and the qualifications and skills are even rarer.
It was found that Yu Wenhong's company had hidden a total of 4.7 billion yuan in revenue in the five years from 2017 to 2021, with an average annual income of 9400 million.
In comparison, the total revenue of Bloomage Biotech, a leading company in the medical cosmetology industry and a listed company, in 2017 was only 81.8 billion.
How much could a clinic actually earn if it concealed such a huge amount of income?And how lucrative could it be?As the saying goes, "poverty limits imagination", Yu Wenhong made a lot of money through a medical beauty company and became a queen who earned 5 billion.
The villa she rents is located in the West Lake Scenic Area, with an annual rent of up to 2 millionIn 2014, she bought a nursing home in Germany and two years later started a company in Germany. In addition, Yu Wenhong also serves as the legal representative of 7 companies and controls more than 40 corporate ......
Yu Wenhong said that the punishment she received this time was "like an advertisement of 90 million", but in fact, although her advertising was false, the violation was real.
The punishment of the relevant departments shows that Yu Wenhong's medical aesthetic company has problems in management, and the income is not legitimate.
No ** red is an inspirational "big heroine" or using stories to attract customers" ** This time she has suffered failure. While chasing the dividends brought by the "beauty economy", as the "queen of gold", she should also abide by the rules and be honest, otherwise she will pay the price after all.