At present, the development of new energy vehicles is entering a new stage of intelligence, and software-defined vehicles have become the general trend. The cross-border integration of consumer electronics and the automotive industry has long been uncommon, with automakers such as NIO getting involved in the mobile phone field, and mobile phone giants such as Xiaomi and Huawei trying to get a piece of the pie in the automotive market. On November 30, Meizu, which has Geely's "pedigree", announced at the press conference that it will build a car, and with the help of Geely Automobile's manufacturing capabilities, it will launch its first model, the Meizu Dreamcar MX, and plans to launch it next year. In addition, Meizu will also launch Meizu custom cars. This cooperation model is similar to Huawei's HI, Wenjie and Zhijie, which can be said to be stepping on the shoulders of others.
Relying on its advantages in the field of mobile phones and the accumulation of technology and experience, Meizu has launched the FLYME car machine system. Geely Group has continued to transfuse Meizu to maintain the operation of its mobile phone business. In this way, Meizu has become a link between the car and the mobile phone, realizing the integration of the two.
One of the most common words we've heard these days is "connected drivers". Originally, car companies did not seem to have intersected with each other when they entered the automotive field, but now they are gradually integrated. Concepts such as "hand-car collaboration" and "all-scene interconnection" have led a new round of technology boom for car companies. Meizu has been working hard to push for this change. However, there are still many problems in the development and operation of intelligent cockpits, especially cost issues, such as the cost of cockpit chips, the cost of OTA, and the cost of application and ecological access.
In order to solve this problem, Meizu proposed the concept of "mobile phone domain", which includes the software services on the car machine in the "mobile phone domain", that is, the software services on the mobile phone have also become part of the car machine. Based on this premise, Meizu launched the "Unbounded Zhixing Open Platform" at the press conference, the most important form of which is flyme link. Flyme Link provides two ways for car companies to help traditional car companies achieve intelligent experience, and no matter which way they choose, they can realize the sharing of hand-car interconnection functions and application ecology. For car companies, this saves development costs;For Meizu, it has expanded the scale of Flyme's users. However, it should be emphasized that to achieve all this, the participation of a Meizu mobile phone is required.
Automobiles and mobile phones, two popular consumer goods, are gradually merging, where are they headed?The author believes that their purpose is to lock consumers through the deep integration of software systems and make them feel dependent on the brand. Apple has succeeded in achieving this with its own exclusive iOS system, and it has also given car manufacturers and mobile phone manufacturers a bright prospect of merging the two.
Modern life has deeply bound mobile phones, homes and vehicles, so it is not a deviant thing for car companies to build mobile phones or mobile phone factories to build cars. As long as the funding and technology are in place, it's only a matter of time before you expand your reach. However, it is still unknown whether it will be able to do it well. Key factors such as the development of the operating system, the user experience, the hardware design, and even the pricing determine whether a phone will sell well or not.
Today, we have entered an era where cars and mobile phones are closely integrated, and in this era, software-defined vehicles are on the rise. Automakers and mobile phone giants are working hard to bridge the gap between cars and mobile phones and explore a better user experience. It all stems from consumers' desire for more advanced, convenient, and smarter products.
In the face of these changes, we might as well imagine that the mobile phone of the future may be able to become an all-round personal assistant, keeping track of vehicle information, route planning and vehicle condition monitoring at all times. Cars will also become more intelligent and automated, with more human-computer interaction and function expansion through the connection with mobile phones. In this future, the car is no longer a simple means of transportation, but a companion that is closely connected to our lives.
Where is the convergence of mobile phones and automobiles headed?This is a topic of great interest. It has sparked both concern and controversy in society. Only time will tell, but there is no doubt that this is a leap forward for the automotive and mobile phone industries, which together will create a whole new future.