What kind of visual experience will the futuristic AR scene be integrated with the real street?
From 18:00 to 22:00 on January 1, 2024, come to Jiaozi Avenue, Chengdu High-tech Zone, to participate in the New Year's Day theme activity of "Thousands of Bright, Rongguang of the Times - Make a Wish to 2024 in the Metaverse", stroll through the colorful streets, and light up the New Year's adventure.
Under the cover of night, a series of themed activities with a sense of science and technology and cultural elements will be held on Jiaozi Avenue in Chengdu High-tech Zone. At that time, Jiaozi Avenue will be upgraded to a characteristic block of digital and real symbiosis, with full integration of digital technology and consumption scenes, 360° immersive light shows, metaverse AR street scenes, and a series of interactive experience activities will be staged in turn, taking you to immerse yourself in the atmosphere of the New Year's Day festival.
The event began with "Thousands of Weather, Happy Chengdu - Review of the City's 2023 Highlight Moments", which drew a successful end to 2023 by reviewing the city's 2023 city's thousands of happy weather, surging momentum of economic development, and youthful vigor.
In the link of "Millennium Jiaozi Wishes Come True - Wishes on the Tower", 200 citizens' wishes will be gathered on the landmark Tianfu Twin Towers. Moral model, good person of Chengdu, civilized rider, ordinary good winner, traffic police ......The "careful wishes" of citizens from all walks of life weave a picture of Chengdu's happy and beautiful life, showing Chengdu's beautiful vision of looking forward to the future, forging ahead for the future, and going to the future.
On this festive occasion, how can there be no humble panda company. The "New Year Panda Collection" will show the characteristics of Chengdu from the perspective of giant pandas, and celebrate New Year's Day with the citizens in a lively and jubilant atmosphere.
From 20:00, the Tianfu Twin Towers will link the lights of the buildings on both sides of Jiaozi Ring and Jiaozi Avenue to present a 360° immersive theme light show with "sky as the curtain and the earth as the scenery". In addition, the virtual human "Ni Dress", developed by the digital technology enterprise of Chengdu High-tech Zone, will make its first appearance in this event and present beautiful songs for everyone.
The event will also feature an AR Street View experience, where you can scan the streets and buildings with the specially developed "Yuanyou" app to unlock the new "digital face" of Jiaozi Avenue: huge paintings suspended on the Jiaozi Ring, creatures that seem to travel through the building's glass curtain wall ......
In addition, after the audience clicks on the event poster through the homepage of the "Jiaozi Avenue Member Base" applet to enter the Jiaozi block, they can also open the Jiaozi realistic version of the interactive game, and the audience can follow the clues of the game and complete the task to unlock the coupons provided by merchants along Jiaozi Avenue to achieve online fun and offline consumption.
In addition to the cool online digital experience, there are also futuristic and technological themed activities such as coser parades, AR interactive games, electronic music stages, and tunnel installations waiting for you to participate in the offline real block. In addition, brand interactive experiences, Jiaozi Bazaar, and Wish Convenience Stores will bring a new consumer experience to the public.
Red Star News reporter Peng Xiangping according to Chengdu High-tech Zone.
Edit into a preface.
*Red Star News, Prizes for Reporting!）