In a highly competitive market, brands often choose multiple distributors to sell in order to expand their market share. However, in order to pursue profits, some dealers may have the phenomenon of online cross-selling and indiscriminate prices, which will not only damage the brand image, but also may lead to market chaos. Therefore, it is very important for brands to protect their rights and control prices.
1. The harm of online cross-selling and indiscriminate prices.
1.Affect the brand image: the price of cross-selling leads to uneven goods, which is easy for consumers to have a sense of distrust in the brand and affect the brand image.
2.Market chaos: In order to compete for market share, dealers may engage in vicious competition, resulting in chaos in the market.
3.Declining profits: Mishap in cross-selling will compress the profit margins of the brand and lead to business difficulties.
2. Methods of rights protection and price control.
1.Formulate ** policy: The brand can formulate a reasonable ** policy to standardize the sales behavior of dealers and avoid cross-selling and indiscriminate prices.
2.Strengthen supervision: Brands can supervise the sales behavior of dealers through regular inspections, mystery buyers and other means, and deal with the behavior of collusion and price disorder in a timely manner.
3.Establish a reward and punishment mechanism: reward dealers who abide by the best policy, and punish dealers who are in a mess to maintain market order.
3. How to do a good job of rights protection and price control for the brand.
1.Improve product quality: The brand can improve product quality, increase the added value of products, and thus improve the competitiveness of products.
2.Strengthen channel management: Brands can optimize channel management, prevent dealers from selling across regions, and reduce the possibility of cross-selling and price disorder.
3.Enhance brand image: Brands can enhance brand image and increase consumer trust through advertising, public relations and other means.
Rights protection and price control are very important for brand owners, and a variety of means are needed to control them. By formulating first-class policies, strengthening supervision, and establishing reward and punishment mechanisms, we can effectively maintain market order and protect the interests of brands. At the same time, brands also need to continuously improve product quality, optimize channel management and enhance brand image to achieve long-term development. Brand price control