The news of the cancellation of the first Blue Dragon Song Awards is incredible. Although the postponement was mentioned earlier, the organizers suddenly decided to cancel the event. The reason is that the lineup is so poor. Among the four major clubs, only SM Entertainment has expressed support, while small companies have not been able to invite top artists. This makes one wonder if SM Entertainment is dominating the whole eventAfter all, the venue of this event is the largest stadium in Thailand, but the tickets did not sell.
SM Entertainment originally planned to create the second Seoul Music Awards, but without other large entertainment companies sending people to participate, it sent NCT Dream, TVXQ, Weishen V, AESPA, Riize and Lim Yoona for the first time to form a super lineup. In addition, only The Boyz is relatively popular, and ZB1 swept the newcomer award at the year-end awards ceremonies this year.
Despite being held in Southeast Asia, Hallyu is not as popular in the region as people think. In addition, the five major girl groups such as (G)i-Dle, New Jeans, IVE, and Le Sserafim, as well as the most popular boy groups Seventeen and Stray Kids, did not participate, which made the situation very embarrassing. In the end, the organizers chose to give up.
The awards at the year-end awards ceremonies this year were basically won by Seventeen and New Jeans, with the former dominating sales and ** awards, and the latter dominating music and music awards. Obviously, these have little to do with the artists under SM Entertainment. In addition, it is not appropriate for the artist to be present to accept the award. But if the first year-end awards ceremony only awards a few artists, then its existence is greatly reduced.
Of course, the most important problem is that the existing lineup can't attract enough viewers to buy tickets, and that's the key. Hallyu is updated very quickly, and the era of SM entertainment is clearly over. Coupled with the fact that the tickets are expensive, it is obvious that fans in Southeast Asia do not buy it at all. This is the current state of kpop today. To be honest, it seems a bit ridiculous to cancel the first year-end awards ceremony.
The Blue Dragon Balad Awards seem to be a bit self-aggrandizing, and they seem to think that with their influence in the film industry, they can arbitrarily control the ** market. However, it turned out that this was impossible. These two are completely different areas. As can be seen from the ticket prices for the awards ceremony at the end of the year, the organizers behaved quite arrogantly. The first session put on a shelf, giving people an attitude of "we are noble and look down on others". Because of this, idols are reluctant to support them.
All in all, the Blue Dragon Song Awards don't seem to be willing to take a risk in the first edition. They fear a repeat of the Seoul Music Awards. If so, then there is no point in hosting this show. Therefore, the organizer realized that the artists that could be invited were basically under SM Entertainment, so they directly chose to cancel the project and simply not do it. Personally, I think it's a smart move. Now, the event will not be reduced to an annual event for SM Entertainment, but will also solve the problem of ticket sales.