In recent years, Huawei's mobile phones have gradually risen in the domestic market, gradually replacing Apple mobile phones as a new benchmark in the minds of consumers. Huawei mobile phones not only surpass Apple in **, but also gradually gain recognition and love in terms of recognition. In particular, the release of Huawei Mate60 series has aroused widespread attention and praise, even if it is high, it is also popular, and there is even a phenomenon of a price increase of 1000 yuan to buy.
In contrast, the iPhone 15 series has been treated with a lukewarm and even boycotted attitude.
However, although Huawei phones have achieved some success in the market, there is still a big gap compared to Apple phones, especially in terms of value retention. Taking the Huawei P50E as an example, the configuration and performance of this mobile phone have not yet reached the level of the flagship, and it does not support 5G network, and the battery capacity is also small. In addition, the ** of Huawei P50E has also been reduced, with a price reduction of up to 1300 yuan, which also means that the value retention rate of the mobile phone is low.
In contrast, Apple's mobile phone has a relatively high value retention rate due to its high-positioning brand image and market recognition.
In order to truly compete with Apple's mobile phones, Huawei mobile phones need to further improve their products and services. First of all, Huawei should launch more high-end flagship models and make sure that these products sell well in the market. In this way, Huawei phones can be competitive in multiple price segments to meet the needs of different consumers.
Second, Huawei mobile phones need to put more effort into technological innovation and quality control to ensure that each product has excellent configuration and performance, as well as an excellent user experience. At the same time, it is necessary to strengthen cooperation with first-class chain enterprises to ensure the acquisition of high-quality parts and components, so as to improve the reliability and longevity of products.
In addition, Huawei phones should also focus on brand building and marketing. Huawei has established a good brand image around the world, but there are still many areas that can be improved.
Huawei can increase brand marketing and promotion efforts to improve consumers' awareness and favorability of the brand. At the same time, it is necessary to strengthen cooperation with operators and channel providers, expand sales channels and coverage, and ensure that products can better reach target consumer groups.
Overall, Huawei's mobile phones have made remarkable achievements in the domestic market and are gradually becoming a strong competitor to Apple's mobile phones. However, Huawei mobile phones still need to increase efforts in product performance, value retention rate, and brand building in order to truly compete with Apple mobile phones and win the favor and recognition of more consumers.