As an American luxury brand with a century-old heritage, Lincoln entered the Chinese market in 2014, and in the past nine years, Lincoln has accumulated rich results and has been favored by many Chinese customers. On the occasion of the 100th anniversary of the Lincoln brand's renewal, Lincoln officially reached the milestone of 500,000 owners in China, firmly establishing its leading position in the luxury car field.
In 2014, Lincoln officially entered the Chinese market, and started the steady development of the brand in China with excellent pure American luxury products and the "Lincoln Way" customer experience, which is known as the industry benchmark. In December 2017, Lincoln China reached the milestone of 100,000 car owners, becoming the first luxury automaker in China to achieve such a feat in three years, creating the industry-acclaimed "Lincoln Speed". In 2020, Lincoln successfully opened the first year of domestic production, promoting Lincoln's business in China. In the past nine years, Lincoln has completed its transformation from a purely imported brand to a mainstay in the mainstream luxury market.
In 2023, on the occasion of the 100th anniversary of the Lincoln brand's renewal, two blockbuster models will be launched one after another: the new generation Lincoln Navigator and the new Lincoln Adventurer. As a blockbuster product of Lincoln's new century-old brand, the new generation of Lincoln Navigator Nautilus perfectly embodies the continuous evolution of Lincoln's design language towards a digital and intelligent future. In August 2023, Lincoln unveiled a new generation of Lincoln Navigator Hybrid at the Chengdu Auto Show, with a more confident and calm luxury bearing, a unique sense of luxury ceremony and a luxury personality experience that exceeds expectations, which will be in short supply as soon as it is launched, providing new momentum for the achievement of the milestone of 500,000 car owners.
For nine years, Lincoln has also treated its customers as family and listened to the voices of its younger customers. As a benchmark for customer experience in the industry, Lincoln's Way has been adapting to the development of the times since its birth, constantly creating intelligent and digital innovative experiences, connecting online and offline without boundaries, and establishing a full-time, all-round, "anytime" customer experience. In 2021, the new Lincoln Way was launched, with the design concept of "American-style luxury club", which has become a "trend vane" for architecture, experience, and social networking, further narrowing the distance between the brand and users.
In the past nine years since entering China, Lincoln has always adhered to American luxury, value marketing, and Lincoln's way, attracting more and more users to join the American luxury family, while also giving the brand soft power and hard power value enhancement. In the future, Lincoln will continue to respect users, live up to every trust and support of the market and users, and continue to write legends and define success.