Have you ever eaten somen noodles?What brand of somen are you eating?Usually we can easily say the instant noodle brand we want to buy when we eat instant noodles, so why do we buy somen noodles but rarely look at the brand?Isn't there a brand for dried noodles?So what are the brands of somen noodles that people are familiar with?How did these brands develop?Today, let's talk about the top three players of the noodle brand - Jinshahe, Keming Food and Miss Food.
The first to play is our Jinshahe. The first germination of the Jinsha River was in a village called Shanxia Village in Shahe City, Xingtai, Hebei Province.
Before the industrialization, because of the high yield of wheat in the area, many people in the village would sell noodles. One of them, Wei Haijin, who has been selling noodles in a cart since he was 11 years old, is particularly prominent. In the early eighties of the 20th century, with the advancement of reform and opening up, the country began to realize the land contract system, but Wei Haijin at that time was not interested in farming, but began to raise money to buy back the dilapidated noodle machines in the village.
He uses the noodle machine he bought back to make his own noodles at home. He not only sells the noodles, but he also "processes" the villagers and earns processing fees.
In 1985, Wei Haijin partnered with two friends to contract a flour mill in the village and purchased a brand new noodle machine.
But this time to start a business, due to the small profits, high cost, the other two partners chose to give up, only Wei Haijin alone insisted, and then he through his own continuous efforts, finally established Shahe City Jin A Flour Industry Co., Ltd., in the later days, but also slowly do more and more well, and later the company was renamed Hebei Jinshahe Flour Industry Co., Ltd. With the continuous growth of Jinsha River, it later went out of the local area and was sold to the whole country.
Then let's talk about Kepun Foods. Kepeng Foods was founded by Chen Kepeng, who was originally a carpenter in Nanxian County, Hunan Province, who made a living with his good carpentry skills and was also well-known in their local area. But then he made a mistake that caused two of his fingers to be sawed off, and he had to give up his job as a carpenter.
In order to make ends meet, he has made many attempts and encountered many difficulties. But by chance, he noticed the noodles.
He found that the quality of their local somen was not high, and the locals would buy them from other places, so he began to delve into making his own high-quality local somen noodles.
But the transition from carpenter to noodle making was still a bit outrageous, so his initial attempts to make noodles ended in failure. But he didn't give up, he continued to learn and try, and finally made a good somen noodles. This is how he started his noodle selling career!Later, there were Chen Kepeng noodles and punk food.
Finally, let's talk about missing food. The founder of Miss Food is Sun Jungeng. After graduating from Henan Institute of Science and Technology, Sun Jungeng entered the school-run enterprise for internship, worked in the internship unit for five years, and also became the factory director. Later, when a local noodle factory was about to go out of business, he thought it might be an opportunity, so he saw the opportunity to contract the noodle factory and start his own business.
But he had been losing money for the first two years when he took over the noodle factory, but then he worked the noodle packaging and cultural connotation, and gave his family's noodles a cultural and nice name - "Qianxi Noodles", which realized the turning point of his business and gradually led his noodle factory to the right track. In the end, it became the missing food we see now.
The above are the three big brands in our noodle field, so how do you feel after listening to their entrepreneurial journey?
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